Madeline Walsh Email & Phone Number

Bozeman, MT, US

Seattle, Washington, United States

• Successfully managed migration of 600K+ profiles from Listrak to Klaviyo in conjunction with areplatform to Shopify
• Designed and implemented onsite sign-up forms, email and SMS welcome series, cart abandonment and additional key priority flows upon integration
• Managed email and SMS content calendar, collaborate with marketing on cross channel campaigns, and leverage Asana for project management
• Managed email marketing coordinator and set collaborative OKRs to ensure consistent YOY growth
• Certified in Google Analytics 4 and pull weekly reports to measure performance of email and SMSmarketing content

Seattle, Washington, United States

• Owned email marketing and SMS program end-to-end including campaign strategy, copy writing,graphic design, audience segmentation, onsite acquisition and weekly reporting on results
• Grew email marketing channel revenue 20% YOY, resulting in 24% of total e-commerce revenue
• Executed a comprehensive BFCM strategy including unique acquisition campaigns, dynamic content for prospects vs. customers, and highly targeted segmentation resulting in 12.6% YOY growth

Seattle, Washington, United States

• Manage 90+ prospect portfolio to fundraise for the Swedish Neuroscience Institute (SNI) and Swedish nursing programs
• Responsible for grant seeking and applications to support the institute's initiatives, including the MS Center Adventure Program that offers outdoor, adaptive adventures for patients living with MS
• Work with SNI and nurse leadership to identify philanthropic priorities, develop fundraising strategy, and cultivate major gift prospects
• Support annual Seattle Brain Cancer Walk by building relationships with grateful patients, growing team participation and communicate with volunteers and sponsors

Seattle, Washington, United States

• Created an email and social marketing strategy for brand launch, identified key messages and assessed impact though A/B testing
• Tracked e-commerce sales reports and email campaign metrics, increasing conversion rate to 4%
• Designed email and social graphics using Photoshop and collaborated with photographers for content creation
• Initiated email marketing platform transfer to Klavyio from Keap for KPI improvements, managed list integration and developed initial segments

La Jolla, CA

• Oversee annual giving society and pipeline development for all fundraising efforts associated with Scripps La Jolla and unrestricted funding
• Cultivate relationships to grow major donor portfolio for hospital fundraising initiatives and capital campaign
• Manage development coordinator and support Development Officers’ strategy for major gifts
• Visit donor patients in the hospital and communicate with clinical staff to improve patient experience

Greater San Diego Area

• Provide direct support to all development officers in fundraising efforts to benefit programs and equipment at Scripps Encinitas
• Accepted into Employee 100 leadership recognition program
• Support management of volunteer groups and coordinate pipeline events including invitation design, reporting for invite lists, budget, speaker, RSVPs, venue management and follow up strategy
• Executed three successful Distinguished Achievement Awards from start to finish that helped cultivate major gifts
• Lead grant writing process from research, identifying need with staff, communicating with finance, writing and stewardship
• Manage CRM database for Encinitas office and coordinators to identify new workflow, efficiencies and donor strategy

Greater San Diego Area

• Worked with VP of Marketing to develop and implement communications calendar, updated CMS for global e-commerce merchandise, and compiled analytical reports for marketing initiatives
• Created consistent and unique content for company’s blog, website and social media channels
• Collaborated with external partners to ensure all digital applications are consistent with brand values and growth objectives
• Coordinated the execution of digital promotions and programs that drove e-commerce sales and increased social media engagements

Greater Seattle Area

• Managed all social media accounts (Facebook, Instagram, Twitter & Pinterest) generating and posting content to build meaningful connections within the community
• Filmed, edit and published video clips for the providing physicians’ social media and created monthly newsletters
• Conducted office operations, including appointment scheduling, medical supply orders, system operations, and patient concierge responsibilities

Tuscaloosa, Alabama Area

• Increased engagement by 32% by managing social media accounts for publicizing events, created bi-weekly newsletters, and distributed PSA’s to local radio stations
• Constructed a future marketing plan to help the SO College utilize social media outlets, organize marketing events and increase membership

Greater Los Angeles Area

• Organized, planned and executed events for executive director by sending email invites, creating mood boards, and coordinating equipment rentals and decor
• Compiled master contact lists, scheduled meeting calendar, and worked with clients concerning press releases and wrap reports

Tuscaloosa, Alabama Area

• Produced newscasts by cutting and editing films; frequently collaborated with digital media contacts
• Trained on reporting process, writing and cutting VO’s, VO/SOT’s and Packages
• Wrote scripts for produced on air stories; coordinated meetings and interviews with sources