Madelyn Herbik Email & Phone Number

United States

Los Angeles Metropolitan Area

Atlanta, Georgia, United States

-Uncovered discrepancy in client data that was misrepresenting conversion rate by over 20%-Lowered CPA for clients by analyzing all aspects of campaigns-Increased revenue from affiliate partnerships 20% YoY-Launched native advertising and email campaign for national brand-Negotiated invoice discrepancies with vendors to ensure proper payment practices-Lead weekly department-wide meetings to coordinate team efforts-Performed AB testing for creative across platforms and determined a winner by statistically significant data

Atlanta, Georgia, United States

Promoted ahead of schedule due to exceptional performance

Athens, Georgia Area

-Manage floor of the call center throughout shift, including fielding all caller questions and concerns-Strategize calling assignments to make sure our statistics stay within our goal range-Promote caller morale to create positivity throughout the center through gamification tactics-Discipline callers when they fail to follow protocol or call procedures-Train new hires and coach current callers in order to promote improvement and generate results

Atlanta, Georgia

-Working directly under Marketing Manager to ensure all deliverables are ready as needed-Strategize SEO campaigns-Implement new marketing campaigns to promote new business-Content creation for website and social media accounts-Event planning for both internal events and client events-Assist product management teams with design process using OOUX

Athens, Georgia Area

-Reached a donation percentage of over 50% and amount of 25,000 dollars in FY2019-Research schools and programs to provide the most up to date and pertinent information to prospective donors -Averaged 124 dollars in gifts per hour-Communicate with alumni of all ages and demographics-Describe the merits of donation options in an efficient and persuasive manner

Athens, Georgia

-Update all Social Media Platforms to ensure fresh and engaging internet presence-Schedule posts and edit photos on Instagram and Facebook-Create content for company website including blog posts and an online portfolio-Submit weddings to other blogs to generate earned media-Update and create new online listings to improve Public Relations reputations

Bachelor'S Degree, Public Relations

Activities and Societies: Zell Miller Scholarship Recipient

Minor, Communication, General

Certificate, Legal Studies, General

Education record

Activities and Societies: Graduated top 10% of 2016 graduating class, Member of National Honor Society for 3 years, Captain.