Madelyn Lafollette Email & Phone Number

San Francisco Bay Area

• Drove the strategy for the business' social media accounts.
• Conducted research on industry sectors and buyer personas to support marketing strategies.

San Francisco, California, United States

• Launched the operations of Uber Live, a new extension of Uber Eats for live events, at fifteen major venues including SoFi Stadium, Yankee Stadium, and Live Nation amphitheaters, generating $3 million in revenue.
• Leveraged Excel, Salesforce, SQL, Google Suite, and Tableau.

Eugene, Oregon, United States

• Supported the 'Go Do Anything' fundraising campaign, raising $15,049,374 for Oregon's female athletes.
• Managed ticketing, renewals, donation auditing, and marketing through Microsoft Office Suite, Ticketmaster, and Adobe Creative Cloud.

Beaverton, Oregon, United States

• Established data-driven profiles for 65 of Nike’s iconic female athletes, conducting in-depth surveys and leveraging insights to authentically align athletes for brand campaign initiatives.
• Led cross-departmental collaboration to present a shoe subscription service, supporting Nike’s sustainability goals.

Eugene, Oregon, United States

• Awarded the Dante Benedetti Award, honoring a female student-athlete who demonstrates loyalty, self-sacrifice, a positive attitude, and hard work.
• Demonstrated time management skills by dedicating 20+ hours per week to athletic training while earning Dean’s List Honors for three years (GPA of 3.5 or higher.)
• WCC Beach Volleyball All-Freshman Team 2019

Eugene, Oregon, United States

• Developed a multimedia sponsorship asset calendar for football and volleyball seasons.
• Employed tracking techniques through Microsoft Excel to monitor the delivery and activation of sponsorships.

Alameda, California, United States

∙Instructed group sessions of approximately 20 members ages 12-18 and cultivated a culture of top-ranked athletes in Northern California.∙ Utilized social media marketing and contributed to recruitment goals of connecting prospective athletes with our club.∙ Collaborated with other coaches by developing training programs and practice schedules.

Alameda, California

• Engaged with finance professionals to maintain accounts receivable and improved customer turnaround by 10 days.
• Established quality control techniques to ensure customers were billed correctly through electronic invoices and became proficient in Microsoft Suite, Juris, and data entry.

∙Monitored ten interns and instructed the opening, maintenance, and closing of men’s basketball and women’s volleyball games.∙Mirrored Disneyland’s customer service in which our enjoyable and efficient service proved to be memorable to the fan experience.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Business Administration, Marketing

• Member of the Warsaw Sports Business Club • Student-Athlete on the NCAA Divison 1 Beach Volleyball Team

Bachelor'S Degree, Business Administration And Management, General

∙ Attended two years at the University of San Francisco before transferring to the University of Oregon. ∙ Fall 2017-Spring 2019 Dean’s.

High School Diploma

Activities and Societies:∙ 2015-2017: High Honor Roll (3.75 unweighted) ∙ AP Environmental Science Academic Achievement Award (2016) ∙.