Madhan Kumar V Email and Phone Number

• Identifying data sources,creating and optimizing SQL queries to formulate KPIs.• Creation and deployment of operational PMML models.• Building dashboards for efficient monitoring of sales campaigns,ops, product performance, customer experience.

 My role was to work with development team or Account manager for keeping the site up-to-date and prioritising needs, among other tasks. Providing information by collecting, analysing, and summarising data and trends. Monitoring and updating all plug-in & extensions for Client websites. My task is to upgrade site by updating content and graphics; monitoring performance and results; identifying and evaluating improvement options; introducing new technology; maintaining links.

 To determine the effectiveness of marketing campaigns by analysing page clicks, keyword hits, search engine traffic, and other data. Creating detailed reports showing the amount of traffic online campaigns are creating, how much campaigns cost, and outlining the timetables and schedules for online marketing campaigns. My job was to provide information to the marketing and sales teams up-to-date on current campaigns, informing them on which aspects of campaigns are the most effective and which are not, and advising them on how to tweak campaigns to get maximum attention and create more revenue. Managed social media accounts and created social media graphics for daily postings and advertising. My task was to look at the budget data for pay-per-click accounts on a daily basis to manage campaign costs and provide expense report to the team lead.