Madiha Batool Email & Phone Number

Karachi Division, Sindh, Pakistan

Karāchi, Sindh, Pakistan

Market Research and Patient Support Programs (MAP) Lead:o Single point-of-contact for the global team, devised strategic oversight plan within the Affiliateo Created a MAP starter checklist in alignment with global policies for efficient oversight of affiliate MAP activities for initiation and execution o SME for SPOT (Service Provider Oversight management Tool), created oversight plans in collaboration with business owners and quarterly sessions with the teams for status of oversight activitieso Liaise with Local Safety Unit to organize and run awareness campaigns to increase the awareness and understanding of MAPs in the organizationo Designed strategy for Affiliate MAP team Catch-up, a forum to discuss regular status updates, highlight potential risks and escalate issues locallyMedical Quality:o Local Medical Compliance Office (LMCO): Drives the coordination, performs trend analysis on data for discussion at Local Medical Compliance Office & Affiliate management reviews with input from local SMEs (including LSR, Local DRA and Clinical operations).o Ensuring that a local training grid is in place for all GCP/GVP roles in the affiliates and that appropriate local training curricular are defined and followed in collaboration with local stakeholderso Service Providers: Oversight of the GCP/GVP service provider management process by liaising with key stakeholders to ensure that oversight plans are in place, performance of the vendor is regular monitored and accurate and regular risk assessments are completed & documented and actions taken where required.• Safety:o Ensure oversight and management of ICSRs from all sources in a timely manner, including appropriate follow up, reporting, and documentation.o Pharmacovigilance System Master File (PSMF): Provided information and data relevant to the global Roche PSMF, or for other global PV oversight or management purposes, ensuring the data is current, accurate, complete, and provided in a timely manner.

Karachi

-Medical component of different Regulatory task management like Package Insert (PI) development, review and update in term of latest updates by local and global regulatory authorities-Created a program proposal for Medical information request management, a repository of updated clinical references for all SAMI’s products designed to provide a support of accurate& balanced medical information to all internal as well as external stakeholders in respective therapeutic areas. -Developed an in-house system for automation of promotional material review and approval in compliance with the SOP to ensure proper flow of processes from content creation/approval, category-wise product listing till printing of finalized file. -PV associate: Oversight of all activities related to pharmacovigilance in timely manner in compliance with company’s own SOP’s and regulations including trainings to marketing and sales force. Drug Safety information reconciliation with relevant team such as Product Quality Complaint and Medical Inquiries. Drug safety communication to all relevant teams from global and local regulatory authorities for updating of medical information in package leaflets and promotional content.

Pakistan

Promotional Material Approvals as per IFPMA codeDirection Inserts Development and ReviewResearch writing and publicationDrug Safety communication and pharmacovigilance Marketing of PharmAssist Drug information centre via social media channels, content development of social media AdsTrainings for speciality care service offered exclusively by PharmEvo

Karachi, Pakistan

• Promotional Material Approvals• Key Opinion Leader Engagements• Inserts Development and Review• Animated Videos Development for Social media Campaigns• Social Media Marketing of two CSR projects; Clinision & PharmAssist • White Paper of workshops and Research Support• Scientific Round Table Discussions (RTDs)

Karachi, Pakistan

• Provision of evidence-based drug and poison information to Physicians, Pharmacists,Nurses and patient community Product support to Marketing teams by providing them current research studies for theirmarketing collaterals and activites Pharmacovigilance monitoring and reporting the effectiveness and any adverse effects ofpharmaceutical products by PharmEvo in the general population and in hospitals andresearch trials Product training experience in the domain of anticoagulation services Provision of updated information for product information leaflets, PDAs and othercommunication collaterals Assisting Business development department for gathering necessary research data andformulation studies Promoting my Project PharmAssist through different print media and social mediachannels, preparing content for Ads Preparation of Digital CME on Good Prescribing Practice, for Digital CME, a jointventure of University of Health Sciences, Lahore and PharmEvo Pvt. Ltd

During my tenure i gained experience in the following areas:1. Computerized Unit Dose Drug Distribution System.2. Floor Stock Filling.3. Inpatient and Ambulatory Care Services.4. Patient Counselling.5. Drug and Poison Information Centre.6. Overview of Clinical Pharmacy Services.7. Computerized Physician Order Entry (POE).8. Cytotoxic Drug Admixture. 9. Total Parenteral Nutrition.10. Sterile Preparations.11. In-house Extemporaneous and Bulk Compounding.12. Immunization Services.

Doctor Of Pharmacy (Pharmd), Pharmacy

Diploma, Digital Communication And Media/Multimedia, A+

Fundamentals of marketing and with understanding of changing trends and the rise of the digitalization in marketplace. Effective.

Fsc, Pre-Medical Group, A

Ssc, Science, A1

Ich Gcp Investigator Site Training, Ich Good Clinical Practice E6