• Manage item creation, design, approval and sales of the Product Catalog, a global frontline tool for purchasing supplies for creating Moments that Delight in stations and in-flight• Collaborating on the creation of 3 dashboards for team stakeholders to measure current station performance and visualize team project impact to the customer’s experience through NPS and NSAT scores• Utilized and trained Qualtrics to read word sentiment in ATL Sky Club reviews to pull actionable insights for frontline leaders to impact in 2024 customer service• Journey Mapped the Basic Economy (BE) experience in its entirety including the customer vs. frontline experience and the influence of our policies on the BE product • Discovered that post-purchase promotion of BE Seat Assignment Fees could offer relief to customer confusion, improve frontline experience, and drive revenue, and then socialized the result cross-divisionally resulting in updates to our app

• Drove revenue optimization in ~15 markets in the Latin Portfolio, encompassing 15-20% of total Latin Revenue, based on demand patterns, geo-political environments, and competitive environments• Adapted strategies in markets through the post-pandemic build back, working to optimize revenue through loss of demand, strict international regulations, and booking habits comprised of last-minute cancellations and bookings• Led a team initiative concentrated on holiday award pricing and worked with leadership to design and implement a new structure to conserve profits while providing greater flexibility for analysts to respond to demand• Provided training on high-level strategies such as the utilization of Zenz Quick Objects to identify DoW, directional, or passenger mix imbalances and optimize revenue strategies across Latin markets and cross-functional teams• Implemented various automated strategies such as TMs, PSBs, and CAT multipliers for individual and high-level strategies through team collaboration to improve Latin portfolio performance• Established strategies for the new market MHH, including setting hurdle rates and performance measurement against similar markets ELH and GGT, and guided the market through low-demand seasons and recovery after Hurricane Fiona• Organized several Latin Digest events covering wellness topics to create an open space for coworkers to learn about and discuss topics such as mental health, coping with change, and sustainability

• Managed brand content for PaperMate Ballpoint & Sharpie Rollerball Pens including packaging, distribution & promotions in major retail stores & online.• Crafted several product proposals to be approved based on costs, manufacturing processes, & business needs including new product offers for store specific requirements.• Started process in a PaperMate Profile Ballpoint online and retail promotional plan that cross coordinated between multiple retailers including Walmart, Target & Amazon to help boost sales of the ballpoint pen.• Developed Strategy around which product offerings should be pushed, and which should be pulled from, each retailer based on the time of year and type of customer that would visit each retailer.• Coordinated with cross-functional teams including e-commerce, supply & operations (foreign & domestic), product types, & ideation to ensure the best curation of products were being created, sustained, & pushed to the correct commercial/business channels.• Analyzed Data to compare success of our products compared to each other, our competitors, & in different channels to identify patterns and determine a path to optimize product success & brand success

• Implementing a strategic analysis to bolster the social media accounts by identifying the most effective content communications for our target audiences• Analyze data collected by social media platforms to develop hypotheses of what could improve follower engagement and participation in multiple types of programs offered to students• Run CRC Instagram and Facebook by curating content and writing copy for both posts and stories to engage students• Photographed and provided social media coverage throughout the entirety of the U.S. Open Swimming Championships• Use social media to increase awareness and involvement in large events that cater to hundreds of students• Develop regular announcements and special event PSA's for the CRC Radio to spread awareness of CRC programs and offerings

• Researched and generated 2 target personas to represent the majority of Bamboo Juices’ target audience• Used Google Adwords to curate a list of 20 keywords/keyword phrases aligned with the target personas and supplied corresponding data on search volume, click through rate, and other loaded results on the search engine for each keyword• Performed a link analysis and competitive analysis to create 3 high impact recommendations for their SEO strategies including: restructuring of on-page elements, optimizing google maps and yelp, and increasing quality back links• Performed a financial analysis of estimated yearly profits and lifetime values of our target personas to show the ROI for our SEO recommendations

• Drove a $500 paid campaign on Instagram to test what types of ads would perform best with Lasso Gear's new target audience of Cross-fitters• Scheduled ads with team in Facebook Ads Manager according to our design and placement test hypotheses of the ads• Analyzed results concluding that story ads and native style ads were the most engaging and cost-effective ads as well as keeping our average CPM at 1/7 of the industry CPM• Analyzed the results of the campaign to determine future recommendations for the company including: 'Native' Style Ads perform better than 'Super' Style Ads, Ads served as 'Stories' perform better than Ads served In-Feed, and that men aged 35-44 had the highest levels of awarenesses and engagement with the ads• Helped schedule the ads in Facebook Ads Manager, after the other part of our team had designed the Ads• Photographed young adults performing CrossFit workouts in Lasso Gear merchandise to use in the Ads we created for the campaign• Performed a platform analysis to determine what platforms would best reach and engage the target audience based on the capabilities of each platform and what capabilities were needed for the campaign• Built a target audience of 8.2 Million Individuals on the Instagram platform based on research from industry articles and speaking with CrossFit gym owners

• Prepared and analyzed a formal survey completed by 124 people that provided the team with data to determine the brand’s point of difference, point of parity, 80/20 target, and key competitors• Designed and presented a marketing message for the brand based on our suggested marketing objective, supporting data, and a marketing plan with 3 strategies to implement the brand’s new message to its target

• Collaborated with a graphic designer to create a total of 15 graphics to make the team’s webpages and initiatives more colorful, inviting, and interactive for the user• 26% of those graphics are in a company-wide initiative to promote the revamped employee talent development experience• Created 4 developmental toolkits for soft skills such as coaching, leading productive meetings, effective delegation, etc. in Microsoft Word for employees to utilize in their personal growth• Developed and designed 10 webpages for the company intranet that allowed employees access to developmental growth tools, program information, and links to class registrations• Innovated an application process that allowed applicants better access and provided the team with additional secondary data to better map out the program with 0 extra costs

• Consolidated 3 excel databases into 1 excel report on a weekly basis to update and organize defect data for other departments to use• Developed a screening process, that finds defects before cars are shipped to recognize cost savings, into an official sensor that identifies patterned defects to troubleshoot• Drove collaboration between teams (e.g. Quality Engineers, Suppliers, Problem Owners) to eliminate defects by creating meetings and PowerPoint reports to discuss known problems and potential risk areas for defects • Operated with a team of inspectors to narrow down where defects were occurring throughout the manufacturing process• Trained other interns on standard procedures I work through on a weekly basis• Worked with macros created with Visual Basic for Applications (VBA) in excel

• 1 of 10 selected out of 50+ applicants

• Collaborating with the Director of Community Relations to help optimize organizational behavior practices in the workplace• Prepare interview questions designed towards company behavior and their impact on employees in an effort to gather requirements

• Formed and delivered an analysis of an entry strategy for an innovative technological firm needing to expand its company to an offshore production location• Analyzed New Zealand and Philippines country influences and market entry modes with a focus on protection of IP rights and low costs to land on a joint venture into New Zealand

• Analyzed data for a car sharing company on company services, current regions of service, and potential regions of service to determine five target cities of expansion• Delivered a plan of expansion with data and solutions to risks in formal PowerPoint presentation