Madison Johnston Email & Phone Number

-Acted as SME for Hilton Honors benefits and program inner workings -Built foundation on program engagement and benefit performance reporting and monitoring -Optimized benefits strategy for improved member experience and hotel operations-Lead F&B Credit benefit optimization efforts and working group -Disseminated loyalty industry knowledge and lead association participation-Facilitated Hilton Honors award submissions and recognitions

-Owned the Cinemark Movie Rewards reward center strategy-Managed Cinemark Movie Rewards rewards center day-to-day including ideating rewards and customer incentives, building rewards in CRM and processing/overseeing reward fulfillment-Oversaw Cinemark Movie Rewards sweepstakes opportunities from beginning of promotion period to completion-Created holistic marketing campaigns that enhance the Cinemark Movie Rewards member experience-Collaborated with film studios and industry partners on creative and engaging member incentives

Dallas/Fort Worth Area

-Oversaw and created Home, Design and Gift industries’ marketing content -Managed all DMC social media accounts -Created and wrote email marketing campaigns using Hubspot-Press contact for DMC as it related to home, design and gift industries-Worked with and managed industry influencers participating in the StyleEyes program-Wrote and conceptualized monthly newsletters for DMC's design industry-Created content for corporate blog-Assisted in the development of DMC publications including Spark Magazine and Designers' Guide-Coordinated media trades with publications for bin distribution at Total Home & Gift Markets

Addison, Texas

-Coordinated global brand campaign initiatives-Created toolkits for global brand and social campaigns to guide market strategy-Managed project operations internally and externally, including influencers-Researched competitive brand campaigns to influence marketing decisions-Analyzed social data to assess market adoption of corporate marketing materials

Addison, Texas

Lead blog migration project using Sitecore softwareUpdated media lists using Cision softwareCreated content for Mary Kay News blog and social accountsAssisted media team with PR efforts during Mary Kay's Annual Seminar at the Dallas Convention CenterCreated press materials for Seminar

Waco, Texas Area

Assisted writing team with press releases and feature storiesProofed and edited contentUpdated website Created social media posts Shot on-campus photography

Wrote press releases and pitched letters to local news stationsCovered TLC’s “Say Yes to The Prom” in Dallas; interviewed Monte Durham from TLC’s “Say Yes to The Dress (Atlanta)”Conducted interviews for featuresWrote cover story for Winter 2016 IssueCollaborated with others on marketing and advertising goalsFilmed and edited video for Pinner’s Conference and Expo in Dallas

Wrote articles for print issues and websiteMet tight publication deadlines Managed Pristeen Magazine's social media platforms