Madison Bianes Email & Phone Number

Berkeley, California, United States

-Organized the inaugural climbing event to celebrate women and nonbinary folk, attracting over 70 participants.-Promoted the event through various media channels, resulting in a 40% increase in 1,578 social media engagements.-Secured sponsorships from 6 female-owned small businesses to provide an engaging giveaway for attendees and a lasting partnership with other climbing creators

Berkeley, California, United States

-Designed and maintained price products of a small business customized on Canva Pro, and assist advertising with creative marketing content through social media platforms-Actively engaged with the local community and UC Berkeley students to generate interest and attract participants for the Telegraph Turn-Up climbing competition. Utilized social media platforms, online forums, and targeted outreach to reach potential climbers and encourage their participation in the competition.-Cultivate a safe, clean, and cordial environment and resolve any concerns to over 7,000 members and day pass users

San Francisco, California, United States

-Spearheaded a standardized approach to scope 3 emission analysis for Fortune 100 companies, streamlining the process and ensuring consistency across different industries.-Competed in a case competition with a team of 3, brainstormed ESG sustainability initiatives, and developed supply chain recommendations for the Quokka Brew company with a presentation slide deck.-Conducted extensive CSR market research and analysis to identify and evaluate 50+ B Corporations aligned with iHeart Impact's values and mission to establish strategic partnerships for their advertising campaigns.-Evaluated data analysis of past reports to devise optimal pitching strategies for market entry in the B-Corporations space through the use of 2 uniquely tailored PowerPoint midterm and final deliverable decks for iHeart (Radio) Impact.

-Collaborated with the event organizers and marketing team to develop a comprehensive marketing plan aligned with the goals and objectives of the CSR panel. Conducted market research to identify target audiences and determine the most effective way to advertise the event-Leveraged social media platforms, such as LinkedIn, Instagram, and Facebook, to create a strong online presence for the CSR panel. Developed and executed social media campaigns to increase visibility, drive engagement, and attract a diverse range of attendees.-Worked on creating visually appealing branding materials, including logos and event signage using Canva. Ensured consistent branding across all marketing collateral to enhance recognition and reinforce the panel's identity.

- Organized and marketed a campus 5 speaker panel with 70 people in attendance from different industries- Attended professional development events, which included interview, public speaking, and resume workshops- Participated in a case competition where within a team of 3, we brainstormed sustainability initiatives, and developed recommendations for the Quokka Brew company

As part of Schoolab's Deplastify the Planet course at Cal, my team achieved the following:• Prototyped ISBM PET packaging to increase sustainable packaging range.• Created novel design elements to become 100% recyclable in the recyclable bottle waste stream.

Berkeley, California, United States

Film Committee working as a contract consultant with Red Bull Media and NBC Universal.

-Led surveys on dancer culture and trends for Red Bull Dance, contributing to data-driven strategies that positively impacted brand engagement and outreach within a diverse audience base, through UC Berkeley focus groups.-Conducted comprehensive analysis of social media trends and dancer trends, leveraging insights to devise strategic initiatives aimed at enhancing Red Bull Dance's presence and engagement across various social media platforms.-Developed and delivered a comprehensive final presentation slide deck to Red Bull officials at the Red Bull North America Headquarters, outlining key deliverables and strategies.

-Spearheaded marketing content ideation for NBC Universal film projects, including "Trolls Band Together (Trolls 3)," "Please Don’t Destroy: The Treasure of Foggy Mountain," and "Ted 3," reaching an estimated combined audience of over 100 viewers at our private screening-Sourced venues, secured necessary activity supplies, and orchestrated a successful Trolls Band Together event for UC Berkeley students, attracting an attendance of over 30 participants.-Strategically partnered with NBCUniversal to optimize the promotional campaign for the movie "Please Don't Destroy," implementing data-driven marketing strategies

San Diego, California, United States

-Delivered comprehensive training sessions to 100+ employees on the implementation and benefits of a three-stream waste management system to help achieve target sustainability goals, achieving an adoption among trained staff members.-Devised and executed a novel waste management system, leading to a reduction in overall waste generation and an increase in recycling rates within the organization's office.-Collaborated with cross-functional teams to analyze waste management practices, resulting in the identification of cost savings through optimized waste disposal methods and increased recycling efficiency.

-Compiled a list of 20 companies according to 5 key criteria -- ranging from company size, B-Corporation Impact score, and proportion of income spent on marketing -- that make them fit for a partnership with iHeartIMPACT.-Evaluated data analysis of past reports to devise optimal pitching strategies for market entry in the B-Corporations space through the use of 2 uniquely tailored PowerPoint midterm and final deliverable decks.-Surveyed and engaged with representatives from over 50 B-Corporations to evaluate their CSR initiatives and assess the potential for collaboration with iHeart Radio in advertising and events, resulting in a positive response rate

-Developed and executed targeted marketing campaigns on the UC Berkeley campus, resulting in a 10% increase in brand awareness and user adoption-Achieved a 10% boost in user engagement by creating captivating engaging social media posts and videos-Facilitated and participated in over 5 public outreach events, reaching a combined audience of over 2,000 participants and increasing brand loyalty by 10%.

Conservation Resource Studies B.S., Sustainable And Equitable Business And Energy

Activities and Societies: Cal Ski and Snowboarding Team;Student Environmental Resource Center; Association for Socially Responsible.

Education record

Activities and Societies: Extended Essay in Biology

High School Diploma, International Baccalaureate