Madison Fortner Email & Phone Number

Greater New York City Area

• Compiled pitches and wrote press releases, sent to over 1,000 editors weekly. Carefully maintained relationships with press, monitored placements to date, and analysed EMV, presenting clients with monthly summaries• Initiated and governed the agency’s social media accounts. Researched industry trends to develop innovative and meaningful content that represented the agency and our clients, maintained through a biweekly content calendar to ensure consistency• Led outreach and developed influencer strategy, growing beyond initial responsibilities. Negotiated optimal exposure for clients and ensured timely results

Greater New York City Area

• Managed brand’s Instagram and Facebook accounts, resulting in a 35% increase in followers. Responsibilities included content creation, tracking analytics, and strategic influencer outreach• Spearheaded digital marketing improvement strategies using a data-based approach, resulting in annual revenue increase of 25%. Investigated digital marketing approaches of top five competitors, optimized SEO, and tailored product listing descriptions accordingly• Created initiatives to prioritize the consumer experience, with the goal of increasing market share and brand recognition. Analysed and implemented constructive criticism from customer reviews, redesigned packaging, and adjusted product offering to better meet demand and industry trends

New York, New York

• Organised data and analytics from campaigns, events, and influencer partnerships to report ROI and KPI to management• Collaborated within a team to ensure a smooth operation and timeline of press events and product launches. Maintained budget invoices, codified samples and composed mailers and press releases• Captured, edited, and posted content from press events, calculated total impressions, and summarised findings in PowerPoint presentations

Master'S Degree, Strategic Marketing

Bachelor Of Arts - Ba, Business: Fashion Marketing

Bachelor Of Science - Bs, International Business