Social Media Coordinator
Current• Managed and created content for five organic social media platforms (including Instagram, TikTok, Facebook, LinkedIn, and Pinterest) to ensure consistent and on-brand messaging.• Developed and executed social media strategy to drive engagement, grow audiences, increase online sales & website traffic.• Managed Influencer Program, identifying and recruiting influencers to promote the brand, and negotiating contracts & deliverables.• Managed the Affiliate Program, recruiting new affiliates and optimizing existing relationships to increase sales and revenue.• Analyzed social media performance using analytics tools to measure and report on key performance indicators, and made data-driven decisions to optimize future content and strategy.