Social Media Coordinator
Current- Managed and created content for five organic social media platforms (including Instagram, TikTok, Facebook, LinkedIn, and Pinterest) to ensure consistent and on-brand messaging.
- Developed and executed social media strategy to drive engagement, grow audiences, increase online sales & website traffic.
- Managed Influencer Program, identifying and recruiting influencers to promote the brand, and negotiating contracts & deliverables.
- Managed the Affiliate Program, recruiting new affiliates and optimizing existing relationships to increase sales and revenue.
- Analyzed social media performance using analytics tools to measure and report on key performance indicators, and made data-driven decisions to optimize future content and strategy.