Madison Masterson Email & Phone Number

Chicago, Illinois, Us

Chicago, Illinois, Us

Seattle, Wa, Us

- Global project manager for ad-hoc social & influencer campaigns in 7 regions (US, CA, UK, DE, FR, AU, NZ)- Manage US influencer program of micro to celebrity level creators across Instagram, TikTok, Pinterest, and YouTube (identify creators, conduct negotiations, write contracts & creative briefs, general relationship management)- Lead global Branded Content Ads strategy on Facebook, Instagram and TikTok- Manage global budget and weekly communications with accounting- Lead influencer strategies in brand partnerships and brand campaigns (previous brand partners and campaigns include Netflix, SpongeBob, Lifetime, Vrbo’s 25th Anniversary campaign, Vrbo’s Citrus Bowl and more)- Oversee Vrbo’s TikTok owned and paid testing strategy- Developed testing framework with UX Research team to establish paid video best practices- Initiated Vrbo’s social video program- Measure and report on global video performance via Facebook Ads Manager and Khoros analytics tool

Seattle, Wa, Us

Social Media Marketing- Curated and managed HomeAway US social media calendar for always-on content and integrated marketing campaigns- Collected business insights from product and retail teams to develop a data-driven approach to our content calendar- Ran robust data analysis on content performance and A/B & MAB tests to optimize messages- Managed social media strategy for the premier season of Vacation Rental Potential (a HomeAway branded A&E network show), VRBO Citrus Bowl and HomeAway's Traveler Retention marketing teamInfluencer Marketing- Strategist and coordinator for HomeAway and VRBO influencer marketing efforts- Negotiated and executed influencer partnerships- Wrote contracts, compiled content guides and gathered post-campaign performance for reporting

Seattle, Wa, Us

- Developed foundational elements of the HomeAway Influencer program by creating & managing internal influencer database, reviewing potential partners, drafting partner proposal booklets & materials and gathering necessary analytics for post-campaign evaluations- Compiled yearly, quarter and individual campaign reports of HomeAway’s PR and Social Media partnerships, events and media trips- Maintained social media channels by engaging with and answering questions of travelers to grow brand awareness and loyalty- Redesigned US social calendar (Google Sheets) to suit the needs of the team and our strategic OKRs- Reduced team's time spent planning weekly content by assigning and distributing work in a more organized and intentional manner- Curated and scheduled daily content for Facebook, Instagram, Twitter and Pinterest

Palo Alto, Ca, Us

- Coordinated several event strategies with the corporate events team to put on VMworld- Managed global events calendar for VMware and Dell executives attending VMworld- Drafted social media plans for VMworld specifically for VMware & NVIDIA partnership- Initiated test-run of an internal software to return substantial leads to salespersons more quickly and efficiently

- Managed article submissions from 200+ contributors- Reviewed, copyedited, approved, scheduled, and promoted pieces submitted under the "Make" and "Food" sections - Assisted in coordinating the brand's relaunch, learning the discipline of working on viral social media campaigns and generating buzz- Developed an editorial eye and expectation working to make the Lala the leading publication for college aged women everywhere

As a contributor, I am responsible for creating, writing, photographing, and editing original and spirited posts. This allows stretches to my creativity and keeps my eyes open to the world surrounding me. theLala aims for hard hitting editorial material, and having an outlet for those ideas is the best benefit I've gotten from working with this team.

Bachelor Of Science (B.S.), Radio, Television, And Film // Concentration: Media Studies // Mccomb'S Business Foundations

Bachelor Of Science - Bs, Film And Media Studies