Madison Ward Email & Phone Number

Framingham, Massachusetts, United States

• Wireframe, merchandise, build in our CMS & promote site landing pages for both staples.com & staplesadvantage
• Excellent in Figma, concepting and designing page layouts using our components & thinking out of the box on acquiring maximum customer engagement
• Closely monitoring data in our site header navigation, GTM/seasonal landing pages, etc. using Adobe Analytics & FullStory
• Leading Jebbit strategy (3rd party quiz-taking tool) from drafting customer journey to execution within the tool. Includes working with copywriters, design, UX, merchandising, etc.
• Owning partnership with the Staples Media Network team to coordinate on-site sold vendor placements and brainstorm new opportunities.
• Leading site exposure for Staples Family of Brands on-site supporting new launches on the brand shops & more

Framingham, Massachusetts, United States

• Coordinated the planning & execution of the B2B staplesadvantage.com homepage to customers.
• Managed weekly staples.com sponsored assets, Ink & Toner promo initiatives & marketing site updates
• Tracked all SA & dotcom homepage banner performance through Adobe Analytics to inform key business decisions
• Led campaign planning sessions to sync current marketing campaigns and business needs and leveraged data on successful campaigns
• Maintained 10+ homepage variations and custom digital environments for unique accounts, punch out and personalization
• Co-facilitated the development of SA Learn pages to increase customer acquisition and SEO ranking

Framingham, Massachusetts, United States

• Assisted in execution of B2B site strategy for staplesadvantage.com
• Supported key programs and initiatives critical to the success of the business and its ability to retain the existing active customer base.
• Worked cross-functionally with Merchandising, Creative, Product, UX, Sales & Marketing to improve customer shopping journey while limiting friction and drive conversion/discovery
• Participate in campaign planning sessions
• Organized 10+ homepage variations and custom digital environments for unique accounts, punch out and personalization
• Ensuring customer relationship management by creating experiences segmented appropriately due to inventory constraints, permission limits & contractural obligations

• HubSpot data migration to the Enterprise Hub across all brands by cloning and updating webpages
• Tracked KPI's for digital programs and summarized email activity for all brands

• NCAA DII National Qualifier for the Women’s High Jump ranked 13th in the United States. (May 2019)
• Current Stonehill College DII Women’s High Jump School Record Holder: Indoor (Jan 2020) and Outdoor (Apr 2019).
• NCAA Division II, Northeast Conference Champions; (Undefeated) 7 consecutive Indoor & Outdoor seasons. (2016 - 2020)
• NE-10 Field Athlete of the Week x3, Stonehill Athlete of the Week x2. (Dec 2016 - Jan 2019)
• Awarded All-New England Athlete x3 seasons, NE-10 All-Conference x2. (Feb 2017 - May 2018)
• NCAA Division II All-East Region Honors Coaches Association. (Feb 2018)

North Easton, Massachusetts

• Planned, developed, and managed social media campaigns and posts using Hootsuite
• Wrote spotlights and features of student interns, employers, and alumni weekly
• Increased follower engagement on all social media platforms
• Created instructional videos for the office and resources offered
• Designed and created marketing and advertising materials
• Monitored, tracked, and reported analytics

• Jointly recruited logistical expert candidates from top MBA business schools in the United States for a project with French-based International Shipping Company CMA CGM.
• Acted as the French liaison between Industrial Search Partners and CMA CGM in terms of scanning applicant profiles through RecruiterLite on LinkedIn and Clockwork then conducting interviews with potential candidates.
• Traveled to CMA CGM Headquarters in Marseille, France in January 2020 to check in on project schedule as well as network with business professionals in Paris, France.
• Assisted Industrial Search Partners in improving their overall marketing including website design and social media.

Hingham, Massachusetts

• Researched marketing opportunities around specific stores to support new store openings, renovations and relocations.
• Managed and maintain working document that tracks all planned marketing activity in support of each transition. Shared document weekly with cross functional partners.
• Supported the development of marketing materials by preparing documents used to brief the creative team.
• Drafted communications to keep stores informed of marketing programs.
• Maintained working knowledge of competitive set and share findings with broader team.
• Helped create a July Recap report for the Social Media team using analytics.

Natick, MA

• Awarded #1 server for a month-long period based on highest tips, table turnover, server comps, as well as desserts and appetizer sales
• Provided exemplary customer service to 1,000+ customers weekly
• Dealt with customer issues related to the menu and restaurant quickly and efficiently, as well as catered to individual preferences leading to satisfied customers with my service
• Acquired customer service skills under a stressful and busy environment by greeting guests and helping them with any questions and or issues

Natick, Massachusetts

• Created a localized Holiday Guide to be featured in each of our NIC+ZOE stores come December 2018 including researched events, holiday NIC+ZOE dressing picks, favorite holiday recipes.
• Assisted the Marketing team in securing 12 different partnerships to support in-store events across all 8 NIC+ZOE stores.
• Shared new, innovative ideas for the upcoming 2019 Loyalty Calendar promotions.
• Completed any task given in a timely manner.

Bachelor Of Science - Bs, Marketing

Activities and Societies: Alpha Mu Alpha National Honors Association, Member of Marketing Management Association

Bachelor Of Arts - Ba, French Studies

Activities and Societies: Awarded “Most Outstanding French Student” for my graduating class in May 2020, President & Treasurer of French.

Certificate In Marketing, Marketing, Junior

• Studied abroad in Paris, France • Coursework: Web Marketing, International Marketing, Advertising, and Luxury Merchandising • Lived with.

High School Diploma

Activities and Societies: Captain of Cross Country, Indoor Track, and Outdoor Track (2015-2016), 12 season All-Varsity athlete in Cross.