Madison Potter Email & Phone Number

Client won: FILA (Experiential, Entertainment Marketing, Creative), USAA (PR AOR), Amazon Ring (Talent & Brand Partnerships), Macy's (Creative, Strategy, Talent & Experiential), AB InBev Stella Artois (Experiential and Creative) and more to come. Generating multi-million dollar growth within the Endeavor network. Managing new business pitches, prospecting, and working in areas of excellence including cultural strategy, experiential & activation, advertising & branding, social & influencer, partnerships & sponsorships, public relations, video & production, research & analytics, paid media, and more.

Working within the Endeavor network I generate multi-million dollar growth through Endeavors 160over90 full-service marketing agency. I work across the network to represent and cross-sell Endeavor properties such as WME Fashion (The Wall Group, Art+Commerce, New York Fashion Week, Focus, and IMG Models), WME Talent, IMG Sports & Events, IMG Arena, On Location, TKO Group (WWE & UFC), OpenBet, Endeavor Non-Scripted Content Group (Film45, Aslyum Entertainment, and Glassman Media), Endeavor Streaming, Endeavor Analytics, Professional Bull Riders, Euroleague Basketball, and so much more.Endeavor started as a Hollywood talent agency and has grown organically through acquisition to create an integrated portfolio of businesses and capabilities across the sports and entertainment ecosystem.Endeavor specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through OpenBet and IMG ARENA. Endeavor is also the majority owner of TKO Group Holdings, a premium sports and entertainment company comprising UFC and WWE.

Clients include: Madewell, Paula's Choice, Sézane, Levi’s, Scanlan Theodore, Oribe, & more- Built an organic community of over 50 thousand followers cross-channel on Instagram, TikTok, and Pinterest with regular engagement of over 1,000,000 million- Pioneer the beauty industry’s de-influencing trend on TikTok and LinkedIn gaining over 500k views cross-channel and two featured articles in the HuffPost and The List - Monitor the beauty, fashion, and influencer marketing industry closely for trends and report on key insights, which has led to over 2 million views and an article in The Spectator- Work with fashion and beauty brands to create organic content

Clients include: Tiffany & Co, Big Sync Music (Songtradr), Alleyoop Beauty, TA3 Swim, and more- Develop and pitch a state-of-the-art social media strategy for Tiffany & Co. to tap into Gen-Z audiences on TikTok - Strategize and create organic viral content for Alleyoop Beauty grossing over 1M views within two weeks- Consult founders, CEOs, and CMOs on brand strategies and executions of social media content across all platforms- Work closely with the Marketing and Creative teams to ensure content and campaigns meet all brand guidelines- Build and elevate brand storytelling, art direction, and online visual aesthetic to create a lifestyle and community - Optimize performance and engagement across all social media channels- Understand the trends and direction of main social channels and implement best practices and trends (notably TikTok and Instagram)- Work collaboratively with cross-functional teams including Creative, Customer Care, Influencer, Paid Media, E-Commerce, and CRM to drive omni-channel social and brand strategy that engages customers at every touch point- Manage and create content strategies for brand campaigns and new product launches- Own performance tracking on a weekly, monthly, and quarterly basis; iterate social plans based on findings and maximize engagement, traffic, and conversion- Experiment with non-traditional and innovative methods to boost views, engagement and followers- Nurture and grow online community by reading customer comments, answering questions, and actively engaging the brands audience

- Pitched and won the start-up agency their first-ever luxury client, Bang & Olufsen, valued at 429 Million USD- Liaison to agency founder to drive revenue growth through lead generation by providing industry thought leadership, outbound sales initiatives, evaluating RFPs, negotiating and managing budgets, consulting with clients, leading pitches, and preparing weekly business reports - Collaborated with cross-disciplinary teams to solve brand-related challenges and create strategic global 360-integrated brand marketing strategies- Kept a pulse on industry and social media trends through data analysis, market research, trend spotting, and social listening - Continuously built and maintained a robust network of c-suite, key executives, and agency liaisons in the tech, luxury, fashion, wellness, hospitality, and beauty space

Agency clients include YSL Beauty, Krug, Renault, Louis XIII, La Roche Posay, and more.- Secured enterprise-level client within my first two months, bringing in over $200k in revenue- Worked alongside the Director of Brand Partnerships to oversee new market development, the global marketing calendar, RFPs, pitches, and building brand strategies for clients

Chicago, Illinois

Brand & Voice Marketing research assistant for advertising tycoon, Columbia College Chicago Professor, and Harvard Business Review author, Laurence Minsky as he published his 3rd and 4th book, “Global Brand Management: A Guide to Developing, Building, & Managing an International Brand.” (2019) and “Voice Marketing.” (2022)