Madison Greene Email & Phone Number

Del Mar, California, United States And Rancho Santa Fe

Solana Beach, California, United States

• Build strategic marketing plans and strategies for local real estate team
• Leverage digital marketing tools and platforms, such as real estate websites, socialmedia, and online advertising, to reach target audiences and generate leads
• Manage and maintain real estate website, including updating property listings, creatingnew content, and optimizing the site for search engines
• Develop and implemented marketing strategies that increased brand awareness by 20%in 6 months by managing social media accounts based on industry trends
• Create marketing materials including brochures, flyers, and digital content for specificfarm areas
• Monetize social platforms to increase traffic, lead generation, and engagement byorganic and paid advertisements

Carlsbad, California, United States

• Worked with internal creative services team and external agencies to drive the completion of marketing materials, including flyers, solution brochures, website content, white papers, videos, webinars, promos, sales.
• Managed paid media engagement planning and managed advertising budget for national and global campaigns across traditional and digital media including email marketing campaigns, A/B testing, programmatic and native.
• Executed tactical projects to achieve key point indicators, revenue targets and other annual operating plan objectives

Carlsbad, California

• Collaborates with Portfolio Marketing Manager, Campaign Manager and Digital Strategist to create and execute plans to activate conversations
• Develop integrated media strategy for national and global campaigns across traditional and digital media including email marketing campaigns, A/B testing, programmatic and native advertisements
• Develop creative and marketing collateral to drive top-of-funnel leads for the real estate industry (such as website content, blogs and resources)
• Use Marketo to distribute content marketing weekly newsletter with a 40.2% click- to-open rate performing above internal benchmarks
• Design and distribute feedback survey to segmented audience through Marketo to email campaign to enhance podcast content resulting in a 95% response rate
• Develop direction for messaging, artwork and copy for magazine launch

Carlsbad, California

• Selected merchandise, set strategic pricing, provided creative briefs for design, and coordinated booth logistics with event team for company's merchandise store
• Project managed the membership anniversary program
• Work closely with business development, product, marketing and executive team to tie marketing initiatives to revenue while making recommendations and input to strategy
• Met sales goal by 100% while reaching 4,000 new leads and increasing company exposure in one city
• Traveled to company events and collected testimonials to produce impactful marketing programs

Greater San Diego Area

• Executed account-based marketing programs in Southern California to engage over 100 new accounts with product
• Fostered corporate partnerships increasing daily sales by 20%
• Implemented marketing, advertising and promotional campaigns; planned and organized promotional presentations
• Supported sales team and director by providing sales data, market trends, forecasts, new product information; relaying customer services requests. Created and managed monthly and quarterly reports
• Researched competitive products and services by identifying and evaluating product characteristics, and advertising

Greater San Diego Area

• Developed marketing pitches for B2C campaigns, conducted market research and increased brand awareness
• Worked with team members in Media, Sales, Research, and Finance
• Mentored new marketing staffs to share techniques and maximize performance
• Created and executed earned media strategy
• Created, managed and executed marketing campaigns using a marketing automation platform

Bachelor'S Degree, Journalism With Emphasis In Media Studies

Education record