Madison (Slinker) Mckone Email & Phone Number

San Francisco, Ca, Us

Leading and elevating Fastly’s first WW integrated campaigns and brand programs team, delivering against brand, demand generation, and lead generation goals. Received a 5/5 manager rating.• Includes devising strategies and overseeing execution of upmarket programs influencing awareness, engagement, demand, and pipeline for Fastly’s largest revenue-generating products and services — network services, security, computing, and observability. • My team launched Fastly’s first unified platform campaign, positioning our full value as a category leader, not simply a handful of products. • Have you seen a Fastly spot on a United Airlines flight, during March Madness, or the NFL Championships? That’s my team’s work, too! ✈️ • Orchestrated and executed the strategic planning of Fastly’s first media activations across CTV and AVOD. Optimized and expanded content syndication as a performance media mechanism.• Manage external contractors and agencies contributing to SEO, PR, and performance media.• In addition to my contributions above, I am currently focused on spearheading Fastly's first integration of AI into the Marketing organization, focusing on productivity, personalization, and quality, while also rebuilding Fastly’s SEO and YouTube strategies.

Architecting marketing programs for entertainment and media agencies, lifestyle brands, retail brands, and nonprofits. Advise CMOs and CEOs on best-in-class marketing practices, executive communications, and strategic brand-building opportunities.

San Francisco, California, Us

Reporting directly to the Chief Marketing and Engagement Officer, I led the team responsible for Salesforce.org's brand and purpose-driven marketing strategy. Our remit was simple: increase brand awareness, consideration, and customer acquisition. • Coached and managed a remote team that included brand, partnerships, content, social media, and executive communications.• Owned the day-to-day relationships and operations of new and existing strategic marketing partnerships across lifestyle, entertainment, tech, PubSec, EDU, nonprofit, and more.• Built and executed integrated, full-funnel marketing campaigns and media activations across owned, paid, traditional, and digital channels.• Built effective and differentiated activations with iHeart Media, The Atlantic, Cannes Lions, Alvin Ailey American Dance Theater, the United Nations, Interpeace, LL Cool J’s Rock The Bells (RED), and HBCUs. • Led influencer relations with athletes, celebrities, and media personalities, including 6lack, Baratunde Thurston, LL Cool J, Michelle Williams, and Omarion.• Delivered a full brand identity overhaul and launch in under 6 months, including critical components such as brand architecture, voice, messaging, and design system.• Directed creative strategy and output across agencies, production vendors, and freelancers.• Managed strategic relationships with channel account teams at X, Meta, LinkedIn, etc.• Spearheaded cross-functional development and completion of key experiences at 1st and 3rd-party events.• Fed pipe, AOV, and ACV through global integrated marketing campaigns, bespoke partnerships, ABM, and media strategy.• Served as a trusted collaborator and guide for customer, product, sales, comms, marketing, and creative teams and agencies to develop integrated marketing plans and initiatives.• Received over 12 industry awards for exemplary brand marketing and media impact.

San Francisco, California, Us

Reporting directly to the SVP of Global Brand Marketing and Campaigns, I oversaw the day-to-day execution and long-term strategy of the global brand partnerships, sponsorships, and media activations team while managing employee development and performance.• Co-led the strategy and execution of Salesforce's 7-year sponsorship of the LA28 Games, U.S. Olympic and Paralympic Committee (USOPC), and NBC Universal, the largest brand partnerships in Salesforce’s history.• Launched Salesforce’s first-ever brand and marketing partnerships with Bloomberg, CNN, NBCUniversal, Spotify, and The Atlantic.• Developed and managed a portfolio of strategic influencer relations and collaborations with celebrities, customers, influencers, media, and Fortune 500 brands.• Responsible for driving lifts in brand awareness, perception, and intent to purchase through media, campaigns, and integrated marketing partnerships.• Managed a $100M+ fiscal budget to meet aggressive goals and KPIs.• Negotiated marketing partnership agreements and ROI, including contracts, statements of work, and activation plans.• Managed the IAT model and provided day-to-day oversight of global agencies to execute premium brand activation moments on time and within budget.• Crafted C-Suite executive social media strategy and content in support of campaign and partnership launches.• Delivered new and culturally relevant messaging and collateral to deepen top account and partnership growth.• Worked directly with executives and comms teams from our Fortune 500 customers on joint marketing and PR planning. • Span included brand strategy; media planning; advertising buys across digital, audio, broadcast, OTT, social, and editorial; joint marketing; event activation; agency management; and integrated production.

San Francisco, California, Us

In this role at Salesforce, I reported to the VP of C-Suite Experiences and directed cross-category AMER brand, media, and partner marketing campaigns to grow pipe, ACV, and AOV.• Architected Brand and Media Partnerships, a new marketing unit, from 0 to 1.• Defined critical partnerships with Adweek, Arianna Huffington’s Thrive, The Atlantic, Conde Nast, Forbes, Fortune, Spotify, Sundance Film Festival, Tribeca Film Festival, and more regularly generating brand lift 300% above benchmark.• Guided integrated strategy, planning, budget, and execution to drive brand awareness among customer and prospect audience pools.• Forged brand relationships with Fortune 500 C-Suite, business decision-makers, and prospect influencers. •Orchestrated partner co-marketing motions, including multi-channel tactics such as social media, editorial, web, email, and advertising.• Sourced, built, and executed high-profile brand partnerships, increasing brand awareness and user acquisition• Managed executive social media strategy for the SVP of Studios and contributed to executive social media for Salesforce CMO and C-Suite.• Hired, trained, and mentored a team of marketers to meet performance objectives and scale strategy.• Partnered with campaigns, communications/PR, content, creative, c-suite experiences, customer marketing, events, field marketing, sales, and studio teams on execution, informing, and influencing strategy, process, and output.• Conducted market research, analyzed industry trends, and aligned with cross-functional marketing, sales, and product teams to identify innovative partnership opportunities.

San Francisco, California, Us

Promoted to head Salesforce’s global social media department; oversaw four direct reports. My team led content development, messaging, and strategy for the Salesforce brand across X, LinkedIn, Instagram, Facebook, and YouTube.• Established Salesforce’s first social media center of excellence, unifying 150 social media channel practitioners through centralized governance, enablement, and strategic alignment across the AMER, LATAM, APAC, and EMEA regions.• Led social media at Tier-1 brand experiences, including Cannes Lions, Davos World Economic Forum, and UNGA Climate Week.• Managed multi-million dollar budget, including procuring Salesforce's first corporate social media agency of record.• Defined and executed social media and demand strategy development to drive brand engagement, delivering 160%+ YoY growth.• Helmed corporate social media strategy at Dreamforce, including video and experiential marketing tactics.• Identified and capitalized on opportunities to optimize campaigns, enhance ROIs, and improve reach.• Maintained in-depth understanding of competitive landscape, social media trends, alpha and beta channel features, and best practices.• Advised Salesforce Legal on recommended company social media policies. Developed global social media training and development materials, enabling all employees and executives to upskill in social media best practices and remain compliant with company policies.• Made it easy for Salesforce’s employees to become our brand’s biggest advocates by partnering with LinkedIn Elevate to launch a custom employee communications platform.

San Francisco, California, Us

I managed Salesforce's global corporate social media channels across X, LinkedIn, Facebook, and Instagram in this role. Success required close collaboration with internal teams, external agencies, influencers, and employee ambassadors to produce creative, social-first campaigns optimized for audience engagement and impact.• Delivered 60%+ YoY channel engagement rates and 50%+ YoY community growth. • Charged with leading corporate social media strategy at Dreamforce, the world's largest software conference, ensuring consistent storytelling in brand voice, messaging, and visual identity across all channels.• Drove new creative social/digital-first content initiatives across video, thought leadership, influencer relations, and content mediums to expand storytelling opportunities• Oversaw Salesforce's corporate social media messaging framework, audience insights, and quarterly review cycles.• Managed social media activation for all tentpole experiences and tier-one strategic plays, including corporate announcements, brand partnerships, first and third-party events, and thought leadership campaigns.

San Francisco, Ca, Us

Aligned Trulia's content, design, PR, social media, digital marketing, communications, and brand team operations to deliver integrated marketing campaigns on time and on budget.• Served as the central cross-functional liaison for internal teams, managing project workflows and program prioritization; socialized, organized, and implemented feedback from cross-functional stakeholders. Managed team resources and annual team budget.• Acted as the main point of contact with agencies, providing leadership feedback and guidance to creative partners, influencers, and contributors. • Collaborated with product teams and engineering to integrate digital campaigns into Trulia's web UX.• Experienced with enterprise project management and collaboration tools, including Asana, Basecamp, JIRA, and Trello.

San Francisco, Ca, Us

Trulia was acquired by Zillow Group for $2.5B in 2015. Following Zillow's acquisition of Trulia, I relocated to San Francisco and stood up Trulia's first integrated social and content marketing program. My team managed the brand's social and paid media strategy, digital community growth, content vendors and agencies, and digital marketing performance measurement.• Received executive leadership-nominated award for exceptional performance and cross-functional leadership contributions.• Saved the organization $1.5M annually by bringing all editorial production in-house while driving 50% YoY blog growth and email newsletter opens. • Consolidated editorial and brand footprint through a successful WordPress migration and elimination of microsites.• Unified Trulia's social media CX strategy by establishing listening, governance, engagement, and customer success best practices, resulting in a 115% increase in engagement, a 52% decrease in negative brand sentiment, and a 35% faster customer resolution time.

Seattle, Washington, Us

Led B2C social channels, creative production, content strategy, and brand storytelling.• Drove 170% YoY social media growth.• Responsible for managing video agency production, including creative briefings, on-set client approvals, and post-production direction in service of Zillow marketing team objectives.• Conceptualized and produced the brand's highest-performing video series, #HomemadeHack, driving record brand awareness growth for the company’s priority audience segments.

Seattle, Washington, Us

Managed content calendars, posting strategy, and community management for Zillow’s B2C social media platforms, delivering +180% YoY channel growth. • Served as creative producer and lead copywriter for Zillow’s social media channels. • Directed live social media coverage for Zillow’s government relation tentpole events, including partnerships with the U.S. Department of Housing and Urban Development (HUD) and the White House.• Co-developed customer success experience for all ten Zillow B2C and B2B social channels, including shaping SLAs and creating crisis escalation process and customer resolution plan. Resolved 50% of customer service cases on-platform, reducing Zillow Client Success department workload and improving team efficiency.

Seattle, Washington, Us

Second hire on the Zillow Social Media team. I managed Zillow's B2C and B2B social media channels across LinkedIn, Facebook, Twitter, and Vine. I also stood up Zillow's first affiliate marketing program, scaling to over 200 affiliates in 3 months. • Managed Zillow’s live financial earnings Q&A on Twitter and Facebook, an industry first. Received awards from PRWeek and Bulldog Media Relations.• Led social media execution for Zillow's live town hall with former President Obama and Zillow CEO Spencer Rascoff titled "Ask President Obama Your Housing Questions." Questions were submitted by the public via social media channels, including Twitter, Facebook, Instagram, and Vine, using the hashtag #AskObamaHousing.

Bachelor Of Arts - Ba, English

Ba, Creative Writing

Bachelor Of Arts - Ba, Creative Writing