Madison Vine Email & Phone Number

Niagara-On-The-Lake, Ontario, Canada

- Built Consumer Engagement & Experience department; Creating a more fulsome view of the consumer experience with all of our brands by coordinating with all applicable business units & producing quality content and collateral to support- Create and manage a content matrix across various channels for 5 brands as well as creating copy for the various brands and channels- Manage multiple priorities and deadlines while paying close attention to detail in a fast-paced, high-pressure work environment- Evaluate new & existing partnerships & opportunities for growth to increase awareness of our properties and products as well as drive visitation & increase conversion- Responsible for creating and supporting plans to grow visitation to 5 Ontario estates as well as for the growth of 5 wine club programs - Developed and deployed all wine club, retail, restaurant, event, and e-commerce communications and marketing materials- Manage all media relations related to food and wine for travel and tourism; leveraged user-generated content - Manage annual marketing plan & budget for 5 estates and 5 wine clubs while ensuring effective and efficient spending of dollars with minimal allocated budget- Create and deploy surveys as well as analyze results and provide recommendations based on results- Provide tracking methods for marketing initiatives in order to properly analyze ROI on various tactics generally utilizing GA4 - Support our hospitality sales team with collateral for offsite events, decor where required, sponsorship activities, and other initiatives for business events coming to Niagara-on-the-Lake - Develop creative briefs for a variety of collateral needs; review and revise based on brand guidelines - Manage projects as needed including developing new websites, integrating platforms, creating and managing brand guidelines, quarterly photo and video shoots, signage refreshes, creating sales packages, etc.

Niagara-On-The-Lake, On

- Planned and executed over 250 events annually across 4 properties including strategizing, bookings and event orders- Managed up to 60 staff as well as budgets for 4 accounts- In 1 year, increased event revenues by 8% and decreased overall losses by 76% while enhancing the event experience- Have successfully applied for Celebrate Ontario Grant funding bringing in over $200,000 over 4 years- Developed new organizational practices to streamline communications between departments and staff members- Assisted with the development of marketing materials including print, digital, radio and internal promotions

Niagara-On-The-Lake, Ontario, Canada

- Managed Marketing Manager, providing approvals, guidance, and direction- Supporting with the rebranding of the organization to help build awareness of our wold-class wineries and award-winning wines - Managed budget based on member wineries, event revenues, and government funding - Provide expertise in marketing and events from a large winery perspective- Supported re-branding of the organization to ensure better consumer-facing presence- Reviewed and provided guidance for strategic plans as well as marketing plans annually- Other duties as required

- Reviewed and provided guidance on annual budgets for both the Niagara-on-the-Lake Chamber of Commerce and Niagara-on-the-Lake Tourism to ensure not-for-profit organizations are making the most impact utilizing event revenues, government funding, and the newly implemented MAT funding for the tourism sector - Sat on various sub-committees to support the hiring for various roles including CEO/President, Events Manager, Interim CEO/President, and Marketing and Membership Manager- Chaired events committees for Icewine Festival and White Effect Dinner- Reviewed by-law and provided insight and guidance for organization structure for both organizations- Reviewed and provided guidance on tourism marketing strategies- Other duties as required

Sub-Regional Partners Committee, representing Niagara-on-the-Lake. Working collaboratively to grow visitation to the Niagara Region by utilizing each sub-regions unique assets to sell the Niagara Region as the ideal destination for both leisure and business events travelers.

Pen Center, St Catharines, On

At Old Navy, I develop a rapport with the customers then work hard to provide them the best possible costumer service by providing ideas, grabbing sizes, adding accessories, and more.

Niagara On The Lake, Ontario, Canada

School of Hospitality, Tourism & Sport- Reviewed, revised, planned, and delivered exceptional lecture material utilizing previous course materials - Initiated thought-provoking discussions to foster critical thinking in students based on real-world experiences - Created engaging in-class activities in order to deliver the course material through a variety of learning styles

I was lucky enough to cover a maternity leave with the incredible Centre for Students Engagement and Leadership. In this role, I executed Student Appreciation Days at the Niagara-on-the-Lake, Welland and Niagara Falls campuses as well as Orientation Days and events at all 3 campuses and the Niagara College Volunteer and Leadership Awards gala. This was an amazing chance to learn more about Niagara College, it's students and leadership in general. This role allowed me to utilize my skills in time-management, leadership, creativity, attention to detail and so much more.

Niagara On The Lake, Ontario, Canada

Assisted with all Estate Wine Group East events which includes the major public events at Peller Estates, Trius Winery and Thirty Bench Winemakers. I was also the primary contact for Niagara Grape and Wine Festival events and initiatives.

Niagara College Canada, Niagara-On-The-Lake

• An official Guinness World Record Attempt with a goal of 1,000 attendees to raise money for the Many Hands Project to provide much-needed renovations to Strive Niagara. We successfully broke the World Record only to be beaten less than 2 months later. • Responsible for organizing and facilitating all group meetings, overseeing the work of 5 other group members, assisted with a variety of marketing initiatives, worked to find a variety of sponsor ships, ran the event with a zero-based budget, worked through a variety of logistical problems in order to comply with the official Guinness World Record rules and regulations, assisted with volunteer recruitment, interviews, selection, and training, as well as a variety of administrative tasks

St Catharines, On

• Responsible for responding to various phone calls and emails, creating invoices for a variety of transactions, mailing tickets and passes, and delivering passes, brochures, and rack cards to wineries and other tourist locations• Assisted with various event day duties from set-up and tear-down to sorting bottles and waste removal to interacting with the event attendees and supervising volunteers• Spent over 65 hours at the park for the September festival working as a customer service lead among various other positions; assisted in anyway needed with no hesitation• Ensured all customer service volunteers and staff had everything they needed, got breaks and food within a reasonable time, were trained well, and treated fairly

Niagara Region

This role was as a Day-Of Wedding Coordinator where I met with the bride and groom leading up to their New Year's Eve wedding. This included the organization of the wedding party, the event space, the bar and the food stations. This also required popping a lot of bubbly to celebrate the occasion while the group cheers'd to the beautiful couple and rang in the New Year!

Brock University, St Catharines, On

I'm currently working on a budget with a small committee to create an amazing end of the year dinner and dance for our graduating class.

Brock University, St Catharines, On

A position where I've been able to work alongside other undergraduates and Brock University Student Union (BUSU) in helping to plan various events as well as help with the execution of these events. I've spent a lot of time doing event promotion and raising awareness. Some events include a Pink Party and a Breastfast for Breast Cancer awareness, a Pool Party and a Comedy night for Frost Week, and many more.

Brock University, St Catharines, On

I currently work with the Varsity Swim Team after practices and during meets in order to help prevent and heal injuries. I do a lot of basic sport massage with the swimmers as well as show them stretches and some exercises to help with preventing injuries. I have done some taping and wrapping with the swimmers but it is rare. When I am unsure of how to help, I send the swimmers to one of the Athletic Therapists at our clinic.

Niagara Region

I worked as a Cheer Ambassador for our Canadian Olympians. We spent time in Lowblaw stores promoting the Olympics and engaging customers. We took photos of customers holding various Olympic props to add to our Canadian Cheer Wall! We also provided customers with samples of multiple products while sharing tactful product knowledge. This position also required data entry and time management. It was an incredible experience where I was able to reach many people and be involved with the Olympics which I am truly passionate about!

Brock University, St Catharines, On

The Brock University Student Alumni Association's (BUSAA) goal is to create and maintain a strong relationship between Brock University, the students, and the alumni by supporting student and alumni interaction while encouraging a successful student transition. In my executive position of Student/Alumni Director I engage in the following: - Sitting in on the Brock University Alumni Association (BUAA) board meetings as a non-voting memeber- A member of the Alumni and Student Relations committee, helping to engage alumni and students through events, social media, and more- Encourage participation with Mentorship Plus and other student/alumni initiatives throughout the school- Leading/initiating alumni/student interaction opportunities

Leading up to the event I distributed posters through schools and various other places, including sports bars, restaurants, arenas, nutrition stores, and more. I also made phone calls, sent emails, and went in to various companies in search of prizing and/or sponsorship for the event. I also helped to work on finding people to play for the Celebrity Game and recruited officials and volunteers for the weekend. Pre-event work included live-registration, check-in, and set up. In event duties included organizing and managing the officials, collecting score sheets, data input, posting results, and more. Post-event also included data input and posting results, as well as tear down and clean up. I assisted at events all across Ontario and learned something new at every one. It was an incredible experience and I am so happy I was able to take part in such an amazing event.

Pen Center, St Catharines, On

I truly loved working at Coles where I was able work in a team environment to provide costumer service. It was wonderful being able to provide customers with suggestions to books that have inspired me.

London, On

I spent the summer of 2011 working full time as custodial staff at an international boarding school. I only worked in the school while I was there and was happy to be doing so because I knew it was simply a means to an end, but I still worked my hardest and made the best of the experience.

London, Canada Area

At Rogers, I primarily worked in the Rogers Video section. I stayed up to date with the new releases so I could suggest movies to customers and inform them of anything that should be noted before watching. I made customers aware of various promotions around the store, from movies to cell phones.

London, On

I worked here the summer prior to beginning university. I spent the summer going through accounts payables and receivables, creating cheques, filing, shredding, and more. While I was here I learnt a lot about working with Microsoft Office, especially Excel.

White Oaks Mall, London, On

This was my first retail position, here I dealt with many different pressures. At the beginning of every shift I set goals for myself: how many people I wanted to talk to, how many items I wanted to suggest to them, etc. It was imperative that I knew the products, where to find them, and what the deals were for the day. I utilized my teamwork skills, personal skills, and communication skills in order to best service the customer.

Event Management Post Graduate Certificate, Hospitality Administration/Management

Activities and Societies: - Event Chair, World's Largest Dessert Party - Events Intern, Niagara Wine Festival - Mentee, Graduate Alumni.

Bkin, Kinesiology & Business, 5Th Year

Activities and Societies: - BUSU Special Events Intern - Student/Alumni Director for the Brock Student Alumni Association - Student Mentor.