Madison Traughber Email & Phone Number

Atlanta Metropolitan Area

- Managing multiple healthcare, tech, and CPG accounts by setting client expectations, developing detailed project outlines and workback timelines, fostering client relationships, and assigning team members to specific tasks- Built a project management process from the ground up to manage all account deliverables. Utilizing this process for three accounts I'm leading to simultaneously manage upward of ~100 tasks at any given moment. Trained account leads to implement framework for Sharpen (McGraw Hill), Xiidra (Bausch + Lomb), and Mead Johnson Nutrition accounts.- Primary point of contact for clients, account lead, project manager for internal teams, leading all internal and client meetings - Team leader on WellStreet, Onfido and Huggies accounts- Supporting on Xiidra and Enfamil accounts

San Francisco, California, United States

- Consistently delivered for multiple clients in the media and technology group including Oracle HCM, Oracle Tech, Twitch Corporate, Twitch Trust and Safety, Moët Hennessy, RCA, Zignal, Neighbor, MGM and Zenni Gaming- Proactively created top-tier client deliverables such as briefing books for C-suite executives, pitches, awards and event submissions, and assisted in the execution of communications strategies including H1 and H2 planning - Developed a roster of media relationships with key media in sectors related to clients, executed on thought leadership opportunities, planned key events for media and executives, consistently communicated with clients, and ensured that brainstorm sessions come to life- Supported Sports Illustrated's Sportsperson of the Year 2022 red carpet event- Secured coverage on behalf of clients in key media outlets including Human Resource Executive, Reworked, HR.com, Best Products and Yahoo! Life (syndication) resulting in a total UVM of roughly 430K and a total AVE of approximately $4M

San Francisco, California, United States

- Clients included Moët Hennessy, Indeed, Affirm, Zenni Optical, Neighbor, MGM, Oracle NetSuite and Oracle HCM- Assisted senior team members and clients with the execution of communications plans, events and pitching media as well as tracking and measuring client results- Produced quality account management deliverables such as weekly client status agendas and action items, actionable reports on competitive activity, as well as monitored and reported on earnings call recaps for clients.

Tuscaloosa, Alabama, United States

- Defined and led the social media strategy for APC, including editorial calendar development, content creation, and channel management across Facebook, Instagram, LinkedIn and Twitter; Grew combined channel following by 124%- Leveraged proficiency in design software, such as Canva Pro, to create and maintain a consistent brand identity across all external-facing marketing assets

Tuscaloosa, Alabama, United States

- Wrote, edited, and published a consistent cadence of online articles leveraging primary source interviews, AP Style knowledge and SEO best practices- Designed creative assets using Canva Pro, Adobe Photoshop, and Adobe InDesign to increase engagement and drive traffic across social media- Managed Platform Magazine's social handles via Hootsuite

Vance, Alabama, United States

- Planned, directed, designed and edited 19 engaging and informative videos detailing processes to be utilized in four training classes in the plant- Led meetings with cross-functional teams to showcase internal communication projects- Overall impact of this internship saved Mercedes-Benz an estimated $136,144 in jobs created, time and cost reduction, and investments

Arlington, Virginia, United States

- Worked on a team of interns to create a custom Google Earth globe for the U.S. Department of Defense- Worked independently to collect satellite imagery with corresponding country codes for multiple Defense customers

Montclair, Virginia, United States

- Managed and oversaw 35 employees - Ensured operations were running smoothly and managed crises as they arose