Sarah Whinnem Email & Phone Number

New York, Ny, Us

New York, New York, Us

New York, New York, Us

New York, New York, Us

Helping small and large companies that want to bring user-driven strategy, research, and design into their process. Teaching teams how to look to their users' needs to improve product usability and market fit.

New York, Ny, Us

I am working on the first digital finance platform for 20k new business owners, focusing on increasing both engagement and revenue conversion.

New York, New York, Us

Betterment is about helping consumers improve their financial lives through guiding them to good behavior and providing smart investment advice. I worked on designing and building the experience from the ground up. I helped grow the team from 12 to over 200, and the customer base from 10,000 to over 250,000. I wore a lot of hats here:Design Director: I built and led Betterment’s first team of 4 designers. I also led design for two different business lines simultaneously, managing process and creative between stakeholders, and acquiring thousands of clients. Design System Lead: I pioneered what a shared design system means to Betterment – growing it from a simple color library to managing 200+ components and 30 contributors, most recently powering an entire rebrand project in 6 weeks. Product Designer: I led day-to-day product design on a cross-functional agile squad building product features – collaborating on planning, strategy, research, testing, design, and execution, as well as metrics and iteration.Software Engineer: I built features end-to-end across all Betterment applications, from front-end apps to internal tools. I managed all WordPress environments and contributed on code reviews, deployments, and infrastructure. Visual Designer: I designed compelling visuals to tell brand stories across marketing, advertising, and product channels. I have worked on print, web, branding, and e-commerce projects for business, education, and non-profit clients.

New York, Ny, Us

-Convert The Daily iPad app news stories into web pages integrating video, photos, and text.-Work with content management system to translate custom iPad designs into shareable articles

Amsterdam Zuidoost, Nl

Responsibilities: -Design print material such as brochures and fact sheets for use by plan administrators -Create and build digital and interactive pieces including HTML e-mails and Flash presentations -Design retirement plan logos for use on printed material, interactive, and web applicationsAccomplishments: -Collaborate with multi-location design team to provide solutions for internal and external clients -Work within two to five day lead times for original designs and revisions

Responsibilities: -Print layouts for customer oriented collateral including brochures, sell sheets, and manuals -Designed sales, lead generation, and e-commerce websites, advertisements and direct mail -Created internal communications, product sales guides, and training materialsAccomplishments: -E-commerce redesigns improved usability and resulted in 50% increase in monthly sales -Redesigned frequently–used documents to allow easier editing and redesign in the future

Responsibilities: -Managed website design/development projects from concept to launch -Coordinated tasks and deadlines between clients and international development team -Created standards-compliant designs for print, web, and multimedia applicationsAccomplishments: -Website redesigns averaged 25% increase in visitor traffic and $500 added revenue per month

Bfa, Graphic Design

Graphic Design, Multimedia