Maëlle Monnet Email & Phone Number

Ville De Paris, Île-De-France, France

Bringing extensive expertise in circular economy principles, eco-design strategies, and life cycle assessment (LCA) methodologies, projects across various industries are led to guide organizations towards more resource-efficient and environmentally friendly practices.

Ville De Paris, Île-De-France, France

Unlock your circular economy potential ! At Circul’R, we believe in the emergence of a model based on the balance between economic issues and respect for planetary boundaries.To create the conditions for this desirable future, we place our expertise and that of our ecosystem at the service of companies’ and territories’ transition to a circular economy.

Development of the carbon strategy of the IMP INSA laboratory (Polymer Materials Engineering) as part of a study project: Data gathering & carbon foot print analysis, Recommendations.

Mexique

Organizing, conducting and supervising recreational diving activities,Assisting instructors in conducting training programs, Environment protection: Project Aware and Sea Shepherd involvement.

Région De Lyon, France

Responsible for healthy fryers product development: - Development of the category strategic objectives & deployment of these innovative strategies, - New product launch coordination with R&D, design, quality & development team: project management in collaboration with internal and external partners, - Ensures the roll-out of these product launches for each market in coordination with the international market manager, - Strong countries development: strategy to integrate new international markets,- Development of international launch package: ATL, BTL, videos & lifestyle photos,- Market data analysis: competition analysis (GFK), consumer insights.

Région De Lyon, France

Responsible for hair dryers product development, then, management of the straighteners portfolio: - Core Business for mass market, - Steampod (L’Oréal partnership) for professional market. - Development of the category strategic objectives & deployment of these innovative strategies, - New product launch coordination with R&D, design, quality & development team: project management in collaboration with internal and external partners, - Canton fair visit & Chinese suppliers meetings for new tactical offers, - Creation of a cross Personal care collection for S1 2018, - Development of launch package: fundamental videos. - Ensures the roll-out of these product launches for each market in coordination with the international market manager. - Market data analysis: competition analysis (GFK), consumer insights.

Région De Lyon, France

Mission: assist the international product manager on entry & mid-range vacuum cleaners. Product development: participation in an international & strategic launch: - Participation in the project strategic objective, - Development of the new technical platform in collaboration with the development team, - Work on the innovative product design with the design team, - Creation of the copy strategy & content creation according to the copy strategy with an external agency and our design team: packaging, key visual, fundamental video & lifestyle photos. - Follow up of legal aspects. Range Animation: - Market analysis: SEB portfolio analysis, competition & consumer insights analysis (GFK), - Consumers studies follow-up, - Content creation & management for media (mainly Internet).- Creation of launch package for key markets: videos, additionnal Skus.

Région De Paris, France

Mission: assist the product manager on Cajoline Product development:Launch of Cajoline Intense (market innovation)Launch package creation: - Packaging adaptation to the French market, - Content creation for media (mainly network), - Sampling follow-up. - ATL adaptation for the French market.Set up of a new range: “Cajoline tout simplement”. Brand building: Creation of the Cajoline digital ecosystem: - New editorial policy, - Content creation and follow-up. - Brand repositioning to give Cajoline’s brand a new youth: - New ATL,Monitoring of the brand performance and market analysis (Nielsen & Kantar).

Région De Lyon, France

Development of new product platforms: project management, Market analysis, Implementation of sales support tools,Community Management,Sales and product performance analysis.

Argentine

- Marketing strategy definition: Argentine pastry market research: competition and consumers insights,Market research analysis & results presentation. - Mix marketing recommendation and adjustment: Pricing: high-end positioning: price increase, Creation of high-end packaging, New communication strategy: co-branding, partnerships…-> Average shopping basket & visiting figures increase : + 100% of turnover. -> New store opened in 2015.https://brillatsavarin.com.ar/

Specialized Master In Environmental And Energy Eco-Efficiency Management

Environmental economics and policy, Circular Economy, Energy Management, Environmental management in companies and local authorities.

Master'S Degree In Economics And Law, Business And Trademark Law, Specializing In Product Development And Consumer Behavior

Thesis defended: Environmental Labeling and Its Impacts on Consumer Attitudes.

Classe Preparatoire

Bachelor'S Degree In Management Science