Amanda Kirby Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

I use data and insights to shape the Marketing Strategy and grow the Brand Journey for Generation Zero. Responsibilities include: - Source and use deep player insights to enable development teams to design, scope and build games that deliver against player needs and motivations- Collaborate closely with the development teams to deliver a product truth and Unique Selling Points that are on brand and aligned with player needs.- Drive the creation of the product positioning… Show more I use data and insights to shape the Marketing Strategy and grow the Brand Journey for Generation Zero. Responsibilities include: - Source and use deep player insights to enable development teams to design, scope and build games that deliver against player needs and motivations- Collaborate closely with the development teams to deliver a product truth and Unique Selling Points that are on brand and aligned with player needs.- Drive the creation of the product positioning that clearly sets the products apart from its competitors.- Deliver player and market insights to inform feature prioritization, product improvements and marketing decisions.- Drive and build the brand platform & framework for Generation Zero- Develop the annual marketing framework based on the development roadmap to establish the product marketing strategy- Build budget scenarios and plan the total marketing budget for each year- Drive creation of and brief brand visual ID Show less

Stockholm, Stockholm County, Sweden

I am responsible for creating the overall Community, Influencer, Social, and PR strategy for Systemic Reaction games. I lead a team of Community Managers and Community Developers and set clear goals and strategies that empower them to work proactively and independently.Responsibilities Include: - Lead the creation of our community strategy for games published by the division - Manage the community team and empower its members to work proactively and independently towards agreed… Show more I am responsible for creating the overall Community, Influencer, Social, and PR strategy for Systemic Reaction games. I lead a team of Community Managers and Community Developers and set clear goals and strategies that empower them to work proactively and independently.Responsibilities Include: - Lead the creation of our community strategy for games published by the division - Manage the community team and empower its members to work proactively and independently towards agreed upon goals - Lead the creation of the influencer strategy, both organic and paid, for games published by the division - Create engaging and successful influencer campaigns, both paid and organic - Identify new ways of engaging influencers long-term and empower Community Managers to support these efforts - Be the main point of contact between the division and external Communications agencies - Coordinate regular PR tasks such as press releases, as well as asset production necessary to support launches, updates, announcements - Support Product Marketing Managers in crafting IP-specific PR strategies together with our external PR agency - Report on our PR and communications activities supporting our self-published and published IPs - Ensure the team has access to the tools needed to plan-, execute- and track activities within community management, influencer activations and PR activationsProjects:December 2021- March 2024: Generation ZeroDecember 2021- March 2024: Second Extinction December 2021- March 2024: Ravenbound Show less

Stockholm, Stockholm County, Sweden

Dallas/Fort Worth Area

Remote

Remote

Dallas/Fort Worth Area