Advertising Account Manager
Goody
.Strategic and management of the advertising and commercial revenues across 3 portofolios of magazines in Goody Publishing: Tech; Videogames; Babies,Kids and Teenagers. Goody has 14 publishing products, .Tech and lifestyle, includes 5 magazines: Digital Camera, T3, Windows the official magazine, How it Works, Top Gear..Videogames area includes 3 magazines: Bgamer, MaxiConsolas, Playstation..Babies, kids and teenagers includes 6 magazines: O Nosso Bébé, A Nossa Gravidez, Mega Power, portofolio Disney: Carros, Princesas, Hannah Montana. .Websites: bgamer.pt, maxiconsolas.pt, t3.com.pt, topgames.pt, gamesrepublica..Online magazine: Guest List.Online Marketing experience:.Traffic Acquisition.Implement display campaigns in DFP ( doubleclick for publishers), analysis of online statistics..Sending of email marketing campaigns trough the software mailchimp..Making proposals for online campaigns in the network. (CPA,CPL,CPM,CPC).Working with a group of webmasters to manage the traffic of the websites..Setting meeting with agencies and direct clients to present them new services..Working with affiliate partners to implement campaigns.Partner with the several departments, editorial, multimedia, grafic, IT teams to successfully implement solutions..Analysis and benchmarking for the launch of new magazines..Provide regular updates about performance of the work developed and present results to senior leadership in Goody..I drive the execution of two lines of business: online and offline. For each area, define the strategy according to the deliver by the administration, to increase goals and maximise new business development opportunities, and achieve targets for revenue, profitability and sales growth.In this job it is necessary initiative, creativity, innovation, new ideas, lateral thinking, take risks, supports change, solving problems creatively (recognizing problems and respond systematically, make timely decisions, make difficult decisions).