María Fernanda Mercado Email & Phone Number

Bogotá, Distrito Capital, Colombia

Head of the entire production workflow for digital content, including leading pre-production and post-production processes. Coordinator of the whole media coverage for Páramo Lab and Páramo Presenta's massive events.Responsible for planning and executing campaign strategies for multiple clients. Developed and executed influencer marketing strategies and produced creative campaigns for multiple brands and events, including concerts and music festivals.

Bogotá, Distrito Capital, Colombia

Responsible for developing all audiovisual content for digital channels targeting Latin American countries, basing all actions on a deep understanding of the user experience to effectively lead users into subscribing to our platform. Developed a comprehensive project plan with detailed tasks, timelines, and resource requirements to ensure efficient production and timely publishing of the content on all digital platforms.

Bogotá, Distrito Capital, Colombia

Produced the inaugural edition of the festival. Responsible for overseeing all aspects of the production, from initial planning to execution. Managed suppliers, developed budgets, and organized all processes needed. Co-created marketing campaigns with prominent Colombian TV and film celebrities and developed communication strategies to raise awareness of the event and drive attendance.Developed the program of activities to create a memorable experience for attendees and coordinated the staff and all of the special guests in Colombia's film industry.

Bogotá, Distrito Capital, Colombia