- Understand the customers’ needs, define key benefits that differentiate products and services, and deliver compelling messaging across channels to effectively promote our customers´ products.- Planning, execution and optimization of social media strategies. Social media (including Facebook, Twitter, Instagram, LinkedIn) Google Ads.- Execution of campaigns aimed at generating leads, including marketing automations and CRM platforms (Zoho, HubSpot). Email Marketing journey development and results analysis.- Deliver monthly results to clients while analyzing campaigns and performance to derive key insights on online customer trends and behavior.

- Management and execution of both quantitative and qualitative studies related to the public perception of the company (CAM and local).- Create and maintain reports on insights and learning derived from research projects.- Led the initiative of the monitoring project of the satisfaction index for Movistar TV in Central America (B2H).- Led the design and implementation of the IST measurement project (Index of transnational satisfaction) through the online channel (Qualtrics) at CAM level with the main objective of improvements and standardize of KPIs.- Explore and adapt new research methodologies according to the company needs.- Control and analysis of information and category KPIs for the brand and competitors.- Project & Budget optimizing with financial analysis based on KPIs.. - Work closely with Procurement in managing suppliers’ relationships, authorizing or rejecting Pos.

- Brand guardianship following the brand global guideline to maintain the consistency of Movistar established brand voice.- Ideation, supervision and control of developing advertising campaigns and pieces of communication that connect with the brand regional strategy and consumer behaviors. - Coordinate implementation of the campaigns ATL, Digital and POP materials in all selling points across the country.- Coordination and supervision of internal and external events of the brand. - Content Editor of Movistar´s official magazine: Movistar Next. - Optimization of the advertising budget assigned for all the different lines of business.