Developed change management team and agile processes to support Salesforce use across all Marigold products globally. Transitioned marketing automation platforms and completed implementation of connected platforms with Salesforce.

Developed revenue operations team responsible for supporting new and existing business portfolio for Marigold products globally. Projects included the migration of Salesforce instances as well as process and reporting consolidation.

Joined the GTM strategy team at Marigold to further develop revenue reporting and improve cross functional alignment. Responsible for expanding new business metrics and developing renewals and growth reporting.

• Migrated business from Zoho CRM to Salesforce including migration of data, process and workflows across marketing, sales, client success and finance in first 90 days.• Implemented forecasting and retention management tools including Salesforce, InsightSquared and Microsoft Excel.• Developed sales territories with CRO for Enterprise, Mid-tier and Education target markets to support developing go-to-market strategy.• Implemented new sales process including stage gating and pricing approvals, reducing average sales cycle by 35% and increasing average sales price by 30%.• Developed prospect database using ZoomInfo bringing mailable database from 3K to 50K.• Developed reporting and dashboards to monitor progress against quarterly and annual lead, sales and retention goals.• Developed automated renewal creation process to improve annual budget planning and monitor churn. • Developed implementation hand-off processes to improve client onboarding journey.• Developed sales prospecting process using LinkedIn Navigator, ZoomInfo, Seamless.AI, and Salesforce.• Developed sales playbook to improve adoption of Salesforce best practices including activity handling, outbound campaigns, inbound lead process, pipeline and forecasting management.• Developed reporting playbook to reduce reporting gaps and improve alignment across revenue teams and external departments.• Optimized compensation reporting and flow improving process time from two weeks to three days.• Developed first interview platform usage dashboards using Tableau Desktop and Prep Builder.• Migrated internal customer support team away from Desk.com to Salesforce Service Cloud.

Managed cross-functional team of five including business analytics, customer support, sales operations and corporate brand/identity.• Implemented forecast management tools leveraging Salesforce, Halo BI, Visual Basic .NET and Microsoft Excel.• Automated sales compensation process and POS sales aggregation used by sales and finance teams improving process time from one week to a single day.• Developed SEO driven content experience with marketing leveraging corporate website, Pardot and Uberflip.• Developed first corporate suspecting database for education and enterprise markets using ZoomInfo, Pardot and Salesforce bringing mailable contact database from 9K to 70K prospects.• Built campaign process for sales team to enable micro and macro omni channel marketing programs automating functionality with task driven accountability down to the sales teams.• Developed sales engagement process for prospecting using LinkedIn Navigator, ZoomInfo, Pardot, SalesLoft and Salesforce.• Relaunched website with new content and branding. Redesigned and launched partner portal including Apple micro site.• Implemented new sales process including stage gating and approval process flows using Salesforce.• Implemented Salesforce quoting process reducing average time to quote from 48 hours to same day.• Implemented metrics and reporting to manage adherence to Customer Support SLAs improving first call resolution from 80 to 95% within 6 months.• Lead Bretford Connect SAAS Asset Management solution development. Built client portal • Management of day to day business analytics, client trends, database enhancements and augmentation.

• Analyzed data and developed reporting to measure trade show ROI and customer service CSAT scores.• Implemented Eloqua and Pardot marketing automation tools.• Integrated Salesforce, Eloqua, and Pardot applications with website to improve visibility into customer.• Developed business process for sales compensation and bonus system.• Developed deal registration process leveraging corporate website, Salesforce and Pardot.• Developed deal rebate reconciliation process leveraging Salesforce.

• Designed and developed website properties using Ruby on Rails.• Developed core website application stack around Amazon Web Services (AWS) properties including Elastic Beanstalk, Elasticsearch, S3, RDS, SES and others reducing costs by more than 50%.• Developed online warranty system and internal warranty process improving direct visibility into end-user.• Developed front-end user experience for Bretford, Apple Product Guide, PowerSync+ and Bretford Connect.• Developed marketing emails, landing pages and campaigns using corporate website, Eloqua and Pardot.

• Developed core frameworks for CMS and eCommerce product using PHP and HTML.• Developed front-end code and page content for client websites.• Performed browser and usability testing for client websites.• Developed rich interactive applications (RIA) for client and corporate websites.

• Migrated studio from traditional film to digital process.• Implemented PhotoOne CRM and POS software.• Developed in-house digital processing workflow from camera to print.• Developed automated, drag and drop package printing system.• Managed brand and marketing collateral for Fedler Studio, Studio-B and The LAB.

• Designed, developed and managed Fedler Studio, Studio-B and The LAB websites.• Developed content and image management systems using LAMP application stack.• Developed SEO/SEM strategy to increase website traffic for Fedler Studio, Studio-B and The LAB.• Developed social media plan.