Magda Yang Email & Phone Number

Gaithersburg, Maryland, United States

Responsible for managing the production of social media assets during content creation, review and deployment of projects for a large pharmaceutical company located in Gaithersburg, MD. • Coordinates with Brand teams during production activities and is the primary source for scope clarification, timeline management, issue resolution and coordination with the preferred production supplier (PPS). • Manages with the PPS the production of assets for social media, including static and animated graphics, headers, posts, pages and banners for social platforms;• Responsible for project management of timelines and asset specifications;• Maintains a strong relationship with brands, vendors, PPS and stakeholders;• Manages multiple projects at once while maintaining attention to detail;• Tracks service delivery KPIs.

Bethesda, Md

• Effectively managed different projects from a social media and PR perspective seeing them through to implementation.• Led the efforts to intertwine AABB’s strategic goals with its social media presence by ensuring that consistent messaging was shared across all digital channels and tracking conversions.• Utilized data analysis skills to devise social media ad campaigns for several AABB products and services, including membership recruitment and event participation.• Continued working with the media to highlight AABB as the leading authority fields of transfusion medicine and cellular therapies.

Bethesda, Md

• Defined and executed AABB’s social media strategy. • Responsible for daily monitoring, maintenance and growth of existing AABB social media accounts. • Cultivated existing and new groups within the AABB HUB (Web-based member resource); worked with moderators to increase engagement and dialogue among participants.• Drafted association press releases; coordinated approval and distribution of materials.• Coordinated and cultivated the relationship with reporters.• Fielded inquiries from the public and AABB members via telephone and/or email.

Bethesda, Md

• Monitored and managed AABB's social media accounts.• Developed content for posting on all AABB social media platforms.• Managed the new AABB Annual Meeting News blog, which was featured in an innovative online platform in 2015.• Acted as Project Manager for design and launch of the association’s new online community, the AABB HUB.

Lisbon, Portugal

• Briefed the U.S. Ambassador, other senior Embassy officials and the interagency community on the top current news in Portugal on a daily basis• Expanded the U.S. Embassy Lisbon’s Facebook page (www.facebook.com/usdos.portugal) fanbase by 1000% from 2,345 followers in June 2012 to 21,954 in June 2013. Managed and selected daily content for the page• Devised and arranged various online chats between top U.S. Embassy officials and the mission’s Facebook fans• Responsible for cultivating and maintaining relationships with senior members of the Portuguese press corps, as well as the international media community present in Portugal

Lisbon, Portugal

• Directed the development of a social media strategy to boost the U.S. Government’s digital presence in Portugal• Conceived media strategies to support high level U.S. Government visits to Portugal, including President Obama, former Secretary of State Hillary Clinton, former Under Secretary of State for Public Diplomacy and Public Affairs Judith McHale, and numerous other cabinet level officials• Co-chaired the U.S. Embassy Lisbon’s environmental committee LEAF, thus contributing to energy saving programs that significantly decreased the mission’s energy costs • Used strong project management skills to coordinate major public conferences on mission strategic environmental topics, which shared best practices on sustainability and advanced U.S. Government goals of showcasing environmental sustainability

Lisbon, Portugal

• Executed the U.S. Government’s public affairs strategy in Portugal by preparing press releases, organizing press conferences, interviews and other media events with the Ambassador and other senior U.S. officials, including former Deputy Secretary of State Robert Zoellick and former Under Secretary of State Paula Dobriansky• Created innovative layout and content for the Embassy’s bi-weekly newsletter.• Monitored media mentions and reported coverage on a daily basis.• Regularly translated news articles, reports and other documents to and from English and Portuguese.