As the Director of Business Development at Kraft Heinz, I lead the strategic planning and execution of sales and marketing initiatives for the Middle East and North Africa region. With over 17 years of experience in the fast-moving consumer goods sector, I have a proven track record of delivering results and exceeding expectations in both processed and fresh food categories.My core competencies include negotiation, business planning, team building, training, coaching, and monitoring. I leverage my MBA in Marketing from Heriot-Watt University and my extensive market research skills to identify and pursue new business opportunities, develop and launch innovative products, and strengthen customer relationships. I am passionate about creating value for the company, the consumers, and the communities we serve.