Maggie (Bozanich) Hughs, Llc, Mba Email & Phone Number

California, United States

Founded consulting business to help consumer-based businesses harness knowledge to jumpstart actions. Partners with clients to understand business challenges utilizing foundational consumer understanding to develop appropriate, long-term marketing strategies and jumpstart commercial actions.

Part of the team supporting Vista Grande which specializes in holistic and interconnected insights. Vista Grande has developed an innovative and proprietary method and analytic framework called Category Choice Architecture™. Our comprehensive insights and consultative approach will help your organization start seeing The Big Picture.Please visit www.vistagrandestrategy.com to learn more, or contact us to start a conversation.

Oakland, Ca

Led Nestlé cross-divisional, geographically-dispersed insights team, managing $20MM research budget for >$3B indulgence divisions that proactively generated insights setting organizational strategy and inspiring effective brand and category growth initiatives. • Built and presented foundational knowledge and practices across Nestlé divisions efficiently driving deep consumer understanding and collaborative actions saving $2MM in research costs.• Presented indulgence and snacking category deep dive learning to leadership and conducted cross-functional work sessions aligning organization to strategic direction and inspiring action plans.• Elevated priority of seasonal business within organization providing synthesized insights on confections’ complex seasonal business resulting in transformed seasonal strategies by brand. • Identified significant innovation opportunities across the indulgence portfolio driving revenue growth of >$50MM and shelf space gains.• Led overhaul of total Nestlé US brand equity tracking, educated internal teams on effective usage and generated hot topic meta-analyses saving $1.5MM in costs while increasing marketing satisfaction.• Translated insights to an effective future-oriented shelf set concept which grew the category.• Developed a best-in-class portfolio strategy approach that is still in use for training and inspiring cross functional teams’ action plans.

Oakland, Ca

Created, hired and led strategic market research team that proactively developed and executed learning plans, created common practices and educated organization on insights to drive divisional consumer-first orientation and long-term organizational portfolio strategy.• Created Market Intelligence Center of Excellence that was rated highly by stakeholders for total satisfaction and proactive strategic partnership. • Led creation and guided long-term portfolio strategy that set organizational direction for over 7 years through corporate transition and turnover.• Identified significant innovation opportunities across the portfolio, driving revenue growth of >$ 100MM and shelf space gains.• Influenced Outshine Fruit Bars brand to (re) position ahead of trends, driving growth 7-10% annually, and effectively pioneering the healthy snack segment in the ice cream category.• Created health and wellness claims framework and conceptualized by brand approaches resulting in portfolio readiness for consumer culture and behavior shift in consumption.• Recommended and drove alignment to portfolio spending strategy to prioritize limited funds; High priority brands grew and competed effectively while deprioritized brands remained stable – total portfolio grew.• Defined distinct brand roles outlining distinct benefits, measuring performance, and guiding innovation / renovation, communication and go-to-market initiatives.• Generated consumer insights utilized to develop innovation and communication concepts.• Created insight-based selling stories that drove distribution gains and shelf set decisions at retail.

Oakland, Ca

Co-Led the Frozen Ice Cream snacks marketing team to merge the Dreyer’s and Nestlé Organizations. Managed the Dole and Dreyer’s/Edy’s Fruit Bar brands and Kids businesses and acted as market research / insights consultant for the marketing department while working a reduced schedule.• Developed and launched Nestlé Kids Line with aggressive speed-to-market, 9 months concept-to-market, launched 11 items achieving benchmark distribution, $80MM year one sales and disrupted leading competitor.• Partnered with operations to optimize non-consumer-facing manufacturing process driving $1.5MM savings to improve profit.• Negotiated licensing agreements acquiring key equities (Scooby Doo, Shrek, Teen Titans).• Created first ‘healthy kids’ equity in category – Fruit Fuel- kicking off category evolution.• Developed marketing plan and launched innovations driving Dreyer’s / Edy’s fruit bars to number 1 share position in the market place with continued year-over-year growth.

Oakland, Ca

Managed Starbucks and Dreyer’s Ice Cream Joint Venture to generate demand and deliver profit plan. Reported to Broad of Directors comprised of senior leadership (CFO, CEO/President, CMO) from both companies. Led team of marketing and finance managers while working a reduced schedule.• Led the renewal of $60MM Joint Venture navigating solutions through board of directors driving +20% topline growth reversing 3-year decline.• Redefined the business strategy and delivered profit targets after re-stage with continued profit growth after lapping turn around year (+20-50% profit growth/year).• Launched highly profitable Frappuccino Bars growing total business incrementally. • Created plans and selling stories driving new channel distribution and significantly increasing total points of distribution.

Oakland

Oakland

Master Of Business Administration - Mba

Bachelor Of Business Administration - Bba