Michelle Boehm Email & Phone Number

Seasoned researcher with strong supplier and client-side CPG experienceTwenty five years of experience in primary custom market research and consulting in consumer packaged goods, fast food/casual dining, health/beauty, nutritional products, oral care, telecommunications, technology, tobacco, etc. Responsibility for annual goals focusing on revenue, profitability, client satisfaction, staff utilization, and staff developmentExcellent oral and written communication skills to convey research results via effective written reports and formal presentations Cross-functional collaboration within and across department(s), including consumer insights, marketing, packaging, research and development, legal, and financeProficient in translating research results into decision-making knowledge via data analysis, including application and interpretation of advanced analytical techniques (conjoint, discrete choice, key discriminator analysis, segmentation, etc.)Development and maintenance of client, vendor, and internal relationships to establish and foster team environment Proven track record managing multiple projects, deadlines, and clientsSpecialties: Experience encompasses focus groups, concept and product testing, consumer satisfaction, awareness and usage, positioning, segmentation, consumer decision trees, advertising and brand tracking, pricing, product and line optimization, and virtual shopping applications.Expertise in qualitative and quantitative market research consultation, survey design, and project executionExperience in consumer, B2B, foodservice consumer insights, shopper insights

Listed skills include Segmentation, Customer Insight, Shopper Marketing, Quantitative Research, and 20 others.