Maggie Counter Email & Phone Number

Santa Barbara, California, US

- Lead a team managing a portfolio of Invoca’s strategic revenue accounts - Build playbooks to drive increased adoption and multithreading across divisions- Strengthen relationships across partners and complementary technologies to drive enhanced value for our customers - Collaborate with my amazing customers to improve their customers journeys’, drive.

Santa Barbara, California, US

Santa Barbara, California, US

• Led a strategic effort of verticalization to maximize shared learnings across the CSM teams
• Collaborate with customer and partner teams to develop integrated strategies to ensure Inovca platform is deeply engrained in customer tech stack
• Contributed to 100% YOY Growth in 2020 and exceeded retention targets on my accounts for 3 years in a row
• Continually drove expansion plays on my accounts, contributing to over 1M in additional revenue in both 2020 and 2021
• Managed one of the largest customer portfolios including top 2 revenue grossing accounts
• Consistently drove high customer health, NPS & engagement scores and strong registration for Invoca Summit

Carlsbad, CA, US

• Lead the digital acquisition and nurture marketing team executing paid digital media programs
• Sales enablement through cross-functional collaboration utilizing Facebook Bot and call center routing
• Significantly Increased digital lead volumes while still driving a more efficient cost per sale
• Developed strategies to focus on lead qualification and nurture maximizing database marketing efforts
• Vendor and agency management

• Lead the acquisition marketing team managing digital and offline media
• Managed paid social channel for acquisition and lead nurture
• Developed a go-to-market strategy to reduce marketing investment, maintain lead flow & drive towards overall company profitability
• Optimized acquisition channel to improve lead quality & conversion—increased leads 60% YOY
• Lead a cross-functional team to develop case study to identify revenue potential of over $16M

Chicago, Illinois, US

- Develop multi-channel marketing budget and define acquisition goals & forecast performance for paid search, display, affiliate & partnership campaigns- Optimizing the acquisition marketing channels for Sittercity to grow subscription volume for both parents & sitters through online video, paid search & display advertising- On-board advanced technology.

London, GB

- Develop the iProspect Display practice for the San Francisco office. - Facilitate conversations with Display vendors & Identify best-in-class partners for performance display- Lead Display Strategy for Finance & Retail clients & identify cross-channel opportunities for integration

New York, NY, US

Cooridnate and Traffic display media campaigns for clients in the travel, corporate and retail verticalsDevelop and execute online video campaigns across a wide range of video networks and advertising platforms

New York, NY, US

- Managing multi-platform PPC campaigns on Google, Yahoo, Indeed, Facebook, LinkedIn and SimplyHired- Developing detailed keyword lists to capture targeted prospects- Providing campaign analysis to clients that help to increase ROI

• Assisted PPC account optimization efforts by running Search Query and Performance Placement reports to analyze data trends and execute changes to increase account performance
• Developed an ROI report to calculate our return on investment for various ad groups and used that information to build out top-performing ad groups
• Maintained accounts on Google’s search and content networks

Chicago, IL, US

• Developed and pitched a social media strategy that has resulted in almost 12,000 fans on Facebook and Youtube, nearly 5,000 new e-newsletter subscribers and over 120,000 participants in an online promotional.
• Optimized PPC campaigns through bid management, keyword optimization, trend spotting and various testing strategies
• Provided analysis of campaign performance and developed report presentations
• Worked with the Interactive Marketing dept. to develop 2010 strategies for social media and online media
• Proofed and drafted press materials, blogs and other online content
• Acted as project manager on various marketing projects and tracked results

Tokyo, JP

As an intern for Takeda Pharmaceuticals I worked in various areas of Corporate Communications to draft communications, devise communication plans and develop website content for various functions of the corporation.

Ba, Communications And History

Education record