Maggie Counter Email & Phone Number

Santa Barbara, California, Us

- Lead a team managing a portfolio of Invoca’s strategic revenue accounts - Build playbooks to drive increased adoption and multithreading across divisions- Strengthen relationships across partners and complementary technologies to drive enhanced value for our customers - Collaborate with my amazing customers to improve their customers journeys’, drive more revenue and improve base management

Santa Barbara, California, Us

Santa Barbara, California, Us

• Led a strategic effort of verticalization to maximize shared learnings across the CSM teams• Collaborate with customer and partner teams to develop integrated strategies to ensure Inovca platform is deeply engrained in customer tech stack• Contributed to 100% YOY Growth in 2020 and exceeded retention targets on my accounts for 3 years in a row• Continually drove expansion plays on my accounts, contributing to over 1M in additional revenue in both 2020 and 2021• Managed one of the largest customer portfolios including top 2 revenue grossing accounts• Consistently drove high customer health, NPS & engagement scores and strong registration for Invoca Summit• Develop and delivered webinars with Customers and spoke at Invoca Summit in 2019 and 2020

Carlsbad, Ca, Us

• Lead the digital acquisition and nurture marketing team executing paid digital media programs• Sales enablement through cross-functional collaboration utilizing Facebook Bot and call center routing• Significantly Increased digital lead volumes while still driving a more efficient cost per sale• Developed strategies to focus on lead qualification and nurture maximizing database marketing efforts• Vendor and agency management

• Lead the acquisition marketing team managing digital and offline media• Managed paid social channel for acquisition and lead nurture• Developed a go-to-market strategy to reduce marketing investment, maintain lead flow & drive towards overall company profitability• Optimized acquisition channel to improve lead quality & conversion—increased leads 60% YOY• Lead a cross-functional team to develop case study to identify revenue potential of over $16M

Chicago, Illinois, Us

- Develop multi-channel marketing budget and define acquisition goals & forecast performance for paid search, display, affiliate & partnership campaigns- Optimizing the acquisition marketing channels for Sittercity to grow subscription volume for both parents & sitters through online video, paid search & display advertising- On-board advanced technology solutions to improve tracking and optimization of digital channels- Lead & train team members on managing & analyzing performance marketing channels- Forecasting & goal-setting for acquisition marketing channels (affiliate, social, display & paid search)- Received award for Chicago Interactive Marketing Assoc. "Best Use of Analytics 2014".

London, Gb

- Develop the iProspect Display practice for the San Francisco office. - Facilitate conversations with Display vendors & Identify best-in-class partners for performance display- Lead Display Strategy for Finance & Retail clients & identify cross-channel opportunities for integration

New York, Ny, Us

Cooridnate and Traffic display media campaigns for clients in the travel, corporate and retail verticalsDevelop and execute online video campaigns across a wide range of video networks and advertising platforms

New York, Ny, Us

- Managing multi-platform PPC campaigns on Google, Yahoo, Indeed, Facebook, LinkedIn and SimplyHired- Developing detailed keyword lists to capture targeted prospects- Providing campaign analysis to clients that help to increase ROI

• Assisted PPC account optimization efforts by running Search Query and Performance Placement reports to analyze data trends and execute changes to increase account performance• Developed an ROI report to calculate our return on investment for various ad groups and used that information to build out top-performing ad groups• Maintained accounts on Google’s search and content networks

Chicago, Il, Us

•Developed and pitched a social media strategy that has resulted in almost 12,000 fans on Facebook and Youtube, nearly 5,000 new e-newsletter subscribers and over 120,000 participants in an online promotional sweepstakes for one of our clients•Optimized PPC campaigns through bid management, keyword optimization, trend spotting and various testing strategies•Provided analysis of campaign performance and developed report presentations•Worked with the Interactive Marketing dept. to develop 2010 strategies for social media and online media•Proofed and drafted press materials, blogs and other online content•Acted as project manager on various marketing projects and tracked results•Monitored marketing/PR media coverage and compiled the information in data

Tokyo, Jp

As an intern for Takeda Pharmaceuticals I worked in various areas of Corporate Communications to draft communications, devise communication plans and develop website content for various functions of the corporation.

Ba, Communications And History

Education record