Maggie is a Partner of Adrenalin Communications with over 25 years experience in senior marketing and project management. Having worked on both client and agency side for organisations including Sony Computer Entertainment as VP Marketing and technology advertising agency Mason Zimbler as Account Director, she has a wealth of experience in delivering marketing services to a wide range of companies.

Adrenalin creates great communications for screen and print – from websites & e-commerce to brochures, branding, presentations & advertising – to engage audiences, activate brands and stimulate marketing.

Specialities: marketing strategy, brand management, marketing planning, project management, account handling, team management

Responsible for managing the PC Peripherals product category with control of all aspects of the marketing mix and new product development, for international distribution.Responsibilities included: new product planning and sourcing, market research, packaging, branding, PR & advertising, project management, localisation, coordination of international marketing.

Working as a freelance marketeer and project manager, providing services to companies including In Any Event UK (event and conference management).Responsiblities included: reorganisation and standardisation of working practices and systems, creation of operations manual, marketing consultancy, account management, production management, budgeting, new business.

Responsible for account direction of several of the agency's technology clients, including management of Mediasurface, the biggest client at the time.Responsibilities included: management of client accounts, account team, budgets, marketing strategy and planning, implementation of advertising, direct mail, multimedia, events and collateral materials, building and maintenance of client relationships, participation in agency strategy and planning.

Working on a 12 month contract to license in third party intellectual properties and trademarks for Colin McRae Rally 2 and World Touring Cars computer games software.Responsibilities included: initial pitch, negotiation, agreement to deal memo, management of third party relationships, close liaison with development teams.

June '96 - Mar '99: Head of Licensing, Sony PsygnosisResponsible for licensing in of third party properties and brands for in-game product placement, branding, character licensing, promotional tie-ins, voice-over talent.Responsiblities included: development & management of relationships with key global brands, tv/film, literary & promotional agencies.Mar '95 - Mar '96: Acting General Manager/VP Marketing, Sony PsygnosisFollowing acquisition of Psygnosis by Sony, responsible for management of US publishing office (Boston) including sales, marketing, finance & operations. Subsequent management of relocation to Sony Computer Entertainment (San Francisco) in association with launch of Playstation, establishment and management of marketing department.Jan '92 - Mar '95: European Marketing Manager, Psygnosis LtdResponsible for overall control of marketing budget for computer games software releases for Europe/Australasia, establishment of marketing department with 12 reports, management of product marketing campaigns and creative, event and exhibition management in Europe and US, strategic planning & new business with General Manager.