Passionate strategist and brand leader, with in-depth end-to-end marketing and business experience working across industry sectors. Academically trained marketer, skilled and knowledgeable in the delivery of digital and traditional marketing communications having served national and international brands such as Ericsson UK and Virgin Atlantic, as well as specialist brands such as formerly Benetton-owned Nordica & Timberland-owned SmartWool, to name but a few.To get a more complete picture of the marketing, design and communications work I have directed, please also visit our company website at http://www.adrenalinuk.comHere's a snapshot of how I approach my work..."Depending on the size of an organisation, marketing can mean many different things to different organisations. To smaller businesses, it might simply mean getting your campaign, product or service message out to market and waiting for sales to come in. For bigger organisations, marketing means a complex, integrated process, dependent on trusted market research influencing decisions across the marketing mix, affecting valuable market share, position and value.During my career in marketing, I have been privileged enough to work with big and small organisations on both client and agency-side. This has given me a deep understanding of the marketing arena from the internal needs of organisation, to all those it affects in the market.This is a true perspective of strategic marketing, entailing all the functions of a business and its relationship with all stakeholders in the market. Like most marketers, I prefer to start with the needs of the consumer and work backwards – seeing how the organisation matches up to serving those needs.This means that each and every marketing strategy and execution plan needs to be as unique as the product, service or campaign being delivered and the needs of the customer being targeted! My motto has always been 'Strategy Before Execution'.If you agree, let's talk!"