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Leading a team of international players with the purpose of providing world class fitness products and solutions to the health and wellness sector.

Managed and led a team of enthusiastic fitness professionals in a competitive space, to build a credible client base and offer innovative product offerings to a growing and demanding market in SA.

Strategic Planning and Execution of Sales, Marketing and Key Account Strategies to ensure achievement of Business Plan objectives, Growth Targets and Brand Recognition. The current challenges of legislation,a highly volatile political environment and an extremely competitive market presents a breeding ground for creative thinking and strategic leadership to ensure Capacity is recognized as the best Service Provider in the Labour Industry. This approach has resulted in 2014 being one of the best years in Sales performance.

Appointed as Senior Manager within the MTNSA ICSP(Independant Cellular Service Provider) channel. I was responsble for the end to end management of the Service Provider account from a Network level. This included growing the year on year Revenue, base size and the management of the respective sales targets. The role encompasses the development and execution of a sales, marketing and service strategy that sets the account apart from its competitors. I was also responsible for the input and creation of strategy within MTN that best adressed our competitive advantage within the cellular market. Success to date includes a 120% growth on sales acquistion, a dominant market share over other networks and substantial base and revenue year on year growth.

My appointment to iTalk Cellular, a subsidary of MTN, was to ensure the companies overall Sales and Marketing objectives were met. This included setting up the various sales channels,growing the distribution footprint, and embedding the Brand Identity into the Cellular market. Overall Success included the setting up of a unique sales channel called "iTalk 2 U" which empowered small business owners to sell iTalk Products to there respective markets. Further success included the setting up of the Cape and Gauteng regional offices and growing the National sales aquisition numbers by approximately 200%.

From humble beginnings of being a Sales Consultant, moving into Club Sales Manager, Regional Sales and Marketing Manager for KZN and ultimately being promoted to the Sales Director role my journey has been highlighted with numerous awards and recognition for outstanding achievements. As Sales Director I was responsible for annual sale targets of new members per year,successfully launching the Melrose Arch Premier club,Club V, and the negotiations and successful partnerships with Discovery Health.

Grew market share within the KZN region through creative marketing strategies and focused sales leadership.

Worked on significant projects within South Africa with a strong design flair in Greek architecture