• Led the design process to revamp the BNN Bloomberg mobile app, achieving a 40% increase in user engagement. • Utilize diverse user research methods (usability testing, validation sessions, A/B testing, user interviews, surveys) to understand user needs. • Lead design reviews, regularly sharing work with the product team and company leadership.• Mentor junior product designers, promoting best practices for professional development.

∙ Collaborate with product managers, developers, and stakeholders throughout the entire product lifecycle, contributing to UX strategy, definition, execution, validation, and future iterations.· Created and manage the design system in Figma, reducing design implementation time by 15%.·      Mentor and guide junior designers by sharing expertise, best practices, and insights to foster their growth and development.·      Conduct user research using A/B testing, interviews, surveys, and usability tests to explore user behaviors and pain points.

∙ Worked alongside product managers and developers to transform user requirements and business objectives into designs.·  Designed wireframes and high-fidelity mock-ups for the web and mobile using Figma.·  Collaborated with team members on Miro boards to synthesize requirements and UX research into a cohesive mood board.

Consulted with clients to review current products and provide design solutions to solve user needs and business challenges through visual design, interaction design, user research, information architecture, and prototyping.