Maha Sarwar Email & Phone Number

· Developing digital & on-ground content strategy to manage, target and engage relevant audience· Managing digital content process in its entirety, which includes handling the digital agency and influencers outreach programs· Leading digital accounts of over 200 mall partner brands· Handling digital marketing of LuckyOne Mall – website and social media platforms· Forecasting and budgeting for digital campaigns· Reporting performance of all organic and paid campaigns and analyzing followers’ behavior· Researching and analyzing consumer trends on digital platforms to devise strategies· Creating content for internal and external communications· Coordinating with internal and external teams to ensure results and smooth flow of work

Karachi

Courses:July to December 2018: Principles of ManagementJanuary to May 2019: Brand Marketing July to December 2019: Digital Marketing

Course:October 2018 to February 2019: Product and Brand Management

• Client and vendor management. Managed accounts of various brands, the chief being Sensodyne, PepsiCo, Dabur, L’Oreal, Garnier• Researched and analyzed the online grocery shopping trends of consumers for the years 2012-2014 and created one-of-a-kind ‘State of Online Grocery Shopping’ (SOGS) Report• Used Google Analytics to gather customer insights so as to devise strategies accordingly• Headed digital department, which included managing the design department and social media agency• Creation of content, proposals, presentations, client reports, research reports and marketing collateral• Creating and sending out newsletters to customers and brands using MailChimp • Managed B2B and B2C marketing for AaramShop and other clientele through online and offline projects• Coordination with other departments to ensure smooth flow of work and positive results• Continuous communication with AaramShop India for solving website-related discrepancies and inaccuracies

• Worked on Lifestyle Expo 2013. I was also assigned the duty of recruiting and managing volunteers for the 3 day event. • Daily comparison and analysis of programmes. • Worked on the Ramadan transmission.

University Of Karachi

•Program Director and Creative Head for The Annual Leadership and Entrepreneurship Summit'12.•Program Director for E-Quest'11. An interactive entrepreneurial seminar.•Program Director of all in-house events.

• Organized and executed Entrepreneurship Conferences and Women Awards throughout the tenure• Managed online and offline marketing of the events• Managed sales of tickets for the Entrepreneurship Conferences• Recruited and managed events catalysts and student volunteer teams for all events• Coordinated with guests, press, sponsors and other dignitaries• Organized press conferences prior to the events • Created content for event program booklets• Creation and circulation of press releases to promote the events

Karachi

• Daily reconciliation of accounts.• Handling of bank drafts and pay orders.• Guiding new customers.

Master Of Philosophy - Mphil, Business Administration

Bachelor'S Degree, Business Administration, 3.6 Cgpa

Activities and Societies: KUBS - Leaderpreneurship Club

Intermediate, Commerce, A Grade

Activities and Societies: • Member Gardening Committee • Member Social Work Committee• Won 2nd Prize in the Inter-Class Quiz Competition..

Matriculation, Commerce, A1 Grade

Activities and Societies: Red Crescent Society