BNC Publishing is the publisher of Entrepreneur Middle East, Design Middle East, Construction Business News Middle East, Hotel & Catering New Middle East and Logistics News Middle East.Leading the digital solution division of the company, including creating, developing and delivering digital solutions, media products and digital transformation plans.

Edoramedia is a digital transformation firm that specializes in digital transformation consultancy, web and mobile technology solutions and development, user experience, digital creative solutions, marketing automation and data analytics. Key responsibilities/achievements at Edoramedia Digital Transformations: • Member of the leadership team: managing the current clients and growing the client base by double. • Implementing a more commercial and formulated approach to client acquisition, client servicing and project delivery.• Responsible for the preparation and implementation of the strategic plan for business expansion.• Introducing and implementing new revenue models, revenue streams and new lines of services. • Re-defining the lines of services, setting up new departments and managing commercial and technical departments and reaching the business goals by recruiting, developing and managing a highly skilled commercial/solution architect, technology/development and marketing teams to meet the KPIs set for each department.• Managing operations from setting up enterprise solutions, project scoping and workflow analysis, project cost analysis, user experience to the development of entire back-end solutions including custom-made and internationally licensed technologies.• Setting up key business and tech partnership with regional and international companies such Oracle, Marketo, Upsales, Kentico and Sitefinity.

ITP Media Group (ITP) is one of the largest media companies in the Middle East, with a portfolio of more than 100 brands. Key responsibilities/achievements at ITP Media Group: • Headed up digital publishing commercially for ITP for platforms including ArabianBusiness.com group, ShortList and Conde Nast Travel digital.• Set and forecasted the monthly, quarterly and yearly sales targets and committed to an operational budget.• Set the commercial strategy to achieve the sales targets by spearheading a digital sales team. • Introduced new revenue models, advertising options, and content driven approach.• Developed and maintained excellent relationship with senior management and marketing professionals across different verticals and worked closely with media planning agencies.

Al Aan TV is a pan Arab TV station based in Dubai Media City. Al Aan TV digital portfolio is amongst the most viewed portals in the Arab world.Key responsibilities/achievements at Al Aan TV: • Started the Al Aan TV digital operations in the Middle East as part of the initial team. Developed and managed the digital portfolio in terms user experience, user behavior to creating plans for generating traffic and registering users to reach the business goals.• Set up the commercial strategy and implementation plans for the commercial team.• Recruited media agencies and managed relationships with digital technology and media/advertising agencies. • Created brand identity for Al Aan TV portfolio in the digital landscape.