Mahdi Deymi Email & Phone Number

Tehran Province, Iran

Digikala is leader and the biggest E-commerce platform in Middle East with 40 million active users per month and +4K employees. I’m worked on “Search & discovery” that is the first impression of customer side. (Home, Search, PLP and PDP)Some of my achievements:- Make a strategy for Discovery squad (better focus area) based on corporate strategy.- Conduct continuous discovery to find problems, opportunities and solve it for more outcomes.- Increase ~39% (relative) CR for amazing journey by improve carousel on homepage.- Increase ~11% (relative) Search’s PLP CTR by navigating user to correct category.- Increase ~180% (relative) CTR for similar products when user open out of stock PDP (The reach of out of stock PDPs was 7% of traffic)

Tehran Province, Iran

Some of our impact and my responsibility as Senior Designer :- Increase retention ~184.3%, acquisition ~363.9% and order share ~400% by improve food pro subscription on customer journey with other designers. (Relative)- Launch new business line (Eco food) and increase share in food orders from 0% to ~32% by design solutions all over the customer product with design patterns and sort.- Make strategy for feature adoption and Increase business values awareness/landing view/list view with In-App Communication.- Increase visibility of promotions in discovery journey by design a strategy for labels on vendor cards.- Control design quality/process, person by person on customer tribe.- Roadmapping for search & discovery in each cycle- Launch our amazing design system (Bonyan) on customer product for alpha release.- Launch a new product with Bonyan for find restaurant and cafe.- Make structure for Competitive analysis, Hotjar analysis, Mobile Screen width diversity, Proposal template in design team.

Tehran, Iran

SnappFood is leader and the biggest food and grocery delivery platform in Iran with 8 million active users per month and +1500 employees. I’m worked on “Search & discovery” that is the first impression of customer side. (Home, Search, Listing)Some of team's impacts:- Increase ~50.2% (relative) of micro CR discovery to menu by improve service, categories, filter & sort, merchandising patterns, search flow and design new feature like advance search, eco food (average 2 years)- Facilitating Crazy's 8 sessions to decrease ~31.7% (absolute) of search flow's drops (Improve on Search Suggestion Page)- Increase ~32.9% (absolute) of promotions share in daily orders by design new feature like promotion center and quick access- Make structure for design report documents in design team

Silver Age is a software company in website, applications and support.My role in this company is to solve the problems of all existing processes such as support, after-sales service, consulting, payment, customer panel, product content management panel, site and products.Other responsibilities:- Research: data gathering from user with user interview, google analytics, hotjar, helpdesk- Define: Create Persona based on research data and define user's need, goals, barriers and problems- Ideate: find solution for user's pain point with user journey based on persona and stakeholder experience - Test: Conduct Usability test for check ease of use for all products (website and applications)- Train 2 junior ui designer & 1 Ux designer

Collaborate with two companies on Ukraine and Dubai for product design

Mashhad, Khorasan, Iran

Decorachi is a ‌B2B business in the field of interior decoration that has created a supply chain (logistic) between manufacturers and sellers.My role is to design the flow and create solutions for all aspects of Decorachi such as supply chain management, supplier application, vendor application, site, online album and several other products.Other Responsibility: - Use design thinking approach- Research: Conduct user interview and survey and use analytics data (google analytics, hotjar) for find common pattern in user behavior- Define: Find user behavior, needs, barriers, problems and create persona based on Research datas- Idaeat: Create user journey based on persona and find possible solution for users and create Requirment list for all products- Prototype: Ui design based on Quasar framework and create design system core for all using on all products with atomic design approach- Collaborate with developer for control quality of product- Conduct Usability test for check ease of use

Khorasan-E Razavi Province, Iran

- User interface design based on Material Design- Ideate and Wireframe- Sitemap & User flow- Develop android app by java- Use MVVM architect - Collaborate with stakeholder

Master Of Business Administration - Mba

Bachelor'S Degree, Information Technology