Mahesh De Silva Email & Phone Number

Dubai, United Arab Emirates

Colombo, Sri Lanka

Enterprise Fixed Voice products and Voice Solutions Achieving BP target revenue for portfolio Other responsibilities - Monetize current product portfolio. - Automate existing platforms and processes.- Identify gaps in the current product offerings. - Evaluate, analyze and deploy new products and services with a future market focus.- Build Partner networks. Achievements thus far - Relaunch of a key SME product (Dialog BizPack) through VOLTE technology with automated provisioning - Launch of Hybrid version of Dialog BizPack amalgamating VOLTE and GSM technologies - Launched a 100% OPEX based UCaaS product with 3CX and Symsin filling the GAP for a Work-From-Anyware HPABX and Hosted Contact Center solutio. - Obtained certification from 3CX for Dialog as the first preferred SIP Trunk provide in Sri Lanka for 3CX products.

Colombo

Main Product Focus Dialog GPON Fiber network (Fiber to Home) - Launch - Developed business case along with corporate planning, Group technology and obtained investment approval - Carried out research on where to deploy GOPN fiber network and developed a model using BI Data - CRM system development to manage customer journey from onboarding to disconnection & save - Product development & package creation - Establishing sales channels- Established new processes for product activation / provisioning and customer journey management - Identify, Evaluate, and analyze area / project potential for fiber development - Follow up with Network planning on fiber deployment and timely completion.- Mobilize sales teams to monetize on-air clusters - Sales support - Device procurement and ensure stock availability for sales teams. Key Achievements- Deployed 30 GPON clusters covering strategic business areas - 90 + MTU & Mixed developments projects live with Dialog fiber - Service activation with in 5 working days from payment date for MTU's. - 8000 home passes achieved during first 2 years. Process innovation - During the first COVID 19 lockdown we came up with a DIY pack which enabled customers in MTU's to connect to the Dialog fiber network by them self ensuring the safety of customers and Dialog field staff alike. Other Products responsible for - Enterprise Fixed data & Broadband - Enterprise Fixed Voice & Solutions - Enterprise & SME WiFi Other projects - Business Unit SPOC for CRM system migration - area in focus Enterprise Data & Fiber to Home

1. Partner offers / Bundled offers - 25 IT partner merchants who sold their Laptops bundled with a Dialog Broadband connection - Reselling Branded Laptops through selected Dialog Outlets Key Partners Softlogic Trading - Dell LaptopsAbans - HP Mini Asian Computers - Reseller PC house - Reseller Key challenges that were tackled successfullyStaff Training & Development IT partner staff training to promote and issue a telco product which was confined to a telco service center. - Established a process to train partner staff members through outlet visits - Special allowance to be paid to outlet staff who sold Dialog products to their customers. Inventory Management - Established a process to manage Dialog inventory at partner outlets and vise versa Product Activation - Process for application pick up and submission for partners - Handling rejected applications for activation. 2. Non traditional Channels For the first time in Sri Lanka Mobile broadband connections were put on sale in a shelf of a leading Supermarket Chain in Sri Lanka where customers could pick up the devise and check out after filling in an application through the cashier. Key highlights- During the launch 2 outlets out of 10 sold out with in 3 days of the promo out of which 1 outlet sold out in 4 hours - First time ever a supermarket outlet carried telco product, Telco branding and POSM 3. Other products Launched - Launched the first portable WiFi hotspot through Dialog - Launched the first SIM enabled 7" tablet bundled with a Mobile broadband connection through Dialog Technology Launches (1st In Sri Lanka) - 21 Mbps (HSPA) speeds on a Mobile broadband network - 42 Mbps (HSPA +) Speeds on a mobile broadband networkOther Partnerships Antivirus with Mobile Broadband - Kaspersky antivirus software was given free / subsidized rate with every Mobile broadband connection sold. (Partner - Avian Technologies)

Key HighlightsProduct Launch - Mobile Broadband - Post paid - Product design and development - System and support service alignment - Internal channel alignment, training and cannel management - Recruiting, Managing external channels and partners - Carryout Island wide trade promotions involving partners - Product SPOC for Group Marketing Product Launch - Mobile Broadband Prepaid - Carried out research on market attractiveness for prepaid broadband - Develop product based on consumer purchasing habits - Designed the physical prepaid card to specific user cases - Pushed retail outlet penetration up to 90% by end of 2008 Device Management - Researched on device availability globally - Evaluate suppliers - User interface design, testing and finalize for production - Established product testing criteria and process - Set up procurement process with MOL and MOQ- Signed off on final product design with suppliers

Colombo, Western, Sri Lanka

Trading company engaged in Sourcing, Importing, Branding and reselling Apparel accessories in Sri Lanka

Master Of Business Administration (M.B.A.), Marketing, Completed

Post Graduate Diploma In Marketing, Marketing/Marketing Management, General

Commerce

Education record