As the Performance Digital Marketing Director at MarketKing, I orchestrate and lead a multidisciplinary team to drive digital marketing success for our clients. In this role, my responsibilities encompass:1- Strategic Leadership: Spearheading the development of comprehensive digital marketing strategies aligned with client objectives, leveraging insights from data analysis, market research, and industry trends.2- Team Management: Directly managing key departments within the agency, including:- Creative Direction: Guiding the creative vision and ensuring alignment with client branding and campaign objectives.- Communications and Client Satisfaction: Overseeing client relationships, ensuring satisfaction, and fostering long-term partnerships.- Account Management: Providing leadership and support to account managers in delivering exceptional service and results to clients.- SEO Management: Leading SEO strategies and initiatives to enhance online visibility and drive organic traffic growth.- Media Buying and Growth Hacking: Personally managing the media buying and growth hacking team to optimize ad spend and accelerate client growth.3- Collaborative Client Engagement: Serving as the primary point of contact for key clients, nurturing strong relationships, understanding their business goals, and proactively identifying opportunities to add value through strategic digital marketing initiatives.4- Campaign Optimization and Performance Analysis: Overseeing the planning, execution, and optimization of digital marketing campaigns across various channels, while leveraging analytics tools to track performance, derive insights, and inform future strategies to maximize the ROAS and ensure the ROI growthBy effectively managing cross-functional teams and fostering collaboration, I ensure that MarketKing delivers unparalleled digital marketing solutions that drive tangible results and exceed client expectations.

As the Head of Media Buying at Marketking, I am responsible for overseeing all aspects of the media buying process, from planning to optimizing and reporting. With a team of dedicated media buyers, I work tirelessly to ensure that our clients receive the best possible return on their investment.At Marketking, we understand that success is measured by the results we achieve for our clients. Through my leadership and guidance, our team has consistently delivered exceptional results in hundreds of accounts. I have developed a deep understanding of what drives customer acquisition, and have honed my skills in maximizing ROAS and enhancing conversion rates.One of the key ways in which I have achieved success is through developing and refining our media buying strategies. By leveraging data-driven insights, I am able to make informed decisions that help us optimize our campaigns and achieve the best possible results. Whether it's identifying new target audiences or refining our ad copy, I am constantly seeking new ways to improve our performance and deliver value to our clients.In addition to my focus on results, I also prioritize the development of my team. I believe that investing in the growth and professional development of our media buyers is essential to achieving long-term success. Through a combination of training, mentorship, and hands-on experience, I have helped our team members develop the skills and knowledge necessary to excel in their roles.Overall, my experience as the Head of Media Buying at Marketking has been marked by a relentless focus on achieving results for our clients. Through my leadership and guidance, our team has been able to consistently deliver exceptional results in hundreds of accounts. I am proud to lead such a talented group of media buyers, and look forward to continuing to drive success for our clients in the years to come.

Xland is a leading Egyptian real estate investment company, starting by choosing the best locations and unique designs that distinguish it from others.As the Chief Marketing Officer at Xland Developments, I have been instrumental in establishing the entire marketing department from scratch. In just one year, my team and I generated leads every day through multiple digital and offline platforms to the sales department which resulted in more than +500 million EGP in sales with around a 2:5 conversion rate which reflects positively on ROI with remarkable and spike growth.As the leader of the marketing department, my responsibilities include overseeing all aspects of the company's marketing strategy, including market research, branding, advertising, and lead generation. I have worked tirelessly to develop and implement innovative marketing campaigns that resonate with our target audience and drive sales.Thanks to our efforts, Xland Developments has seen significant growth in a highly competitive real estate market. I am proud to have played a key role in this success, and I look forward to continuing to drive results for the company in the future.

As a Growth Hacker for PEPLA, a female modest wear fashion brand under the Debenhams umbrella, my primary focus was on maximizing online sales and increasing the Return on Advertising Spend (ROAS). Through the implementation of various marketing strategies and tactics, I was able to drive significant growth for the brand and position it as a leader in its industry. Here are some of my key accomplishments:- Successfully increased the company's ROAS to an impressive 250% through targeted digital advertising and conversion optimization.-Expanded the online platforms I worked on to include TikTok, Snapchat, and Google, in addition to Facebook and Instagram, resulting in increased brand awareness and engagement across multiple channels.- Developed innovative marketing campaigns and utilized cutting-edge digital tools and platforms to drive online engagement and increase traffic to the PEPLA website.- Played a critical role in driving online sales growth for the brand, resulting in a significant increase in revenue.- Contributed to positioning PEPLA as a leader in its industry through my expertise in digital marketing and ongoing efforts to drive business growth.Overall, my role as a Growth Hacker for PEPLA allowed me to leverage my skills in digital marketing and drive impressive results for the brand. Through my efforts, I was able to help the company achieve significant growth and establish itself as a major player in the fashion industry.

As the Chief Digital Marketing Officer (CDO) at Envotech, I was responsible for overseeing the digital marketing efforts of the organization. With a focus on B2B marketing, I created and managed the digital marketing department from scratch, using the latest technology and techniques to promote Envotech's products and services to potential business partners and clients. Through my efforts, I successfully reflected the reputation of the company among competitors and the market on the suitable online platforms, positioning Envotech as a leader in its industry. My contributions were instrumental in building the company's brand and driving its growth in a highly competitive market. Overall, my experience at Envotech as CDO allowed me to showcase my expertise in digital marketing and contribute to the success of the company.

- Founder of IONIC for Marketing Solutions - leading a team of creative designers, developers, and Marketers.- dealing with clients to understand their needs.- report to clients to make sure their objectives are done - hiring and cooperating with media buyers , designers and developers

This is my second round at IMA Egypt I left in 2019 but I came back on 2020 as a Marketing consultant to be responsible for all the marketing department and to achieve the marketing objectives and the ROI the board need. • Assist in the formulation of strategies to build a lasting digital connection with consumers • Evaluating and maintaining a marketing strategy.• SWOT and market share analysis • Analyze consumer behavior and design our customers persona • Identifying new customers. • Measure and report on the performance of marketing campaigns, gain insight and assess against goals. • Regularly measure and track the ROI – ROAS and identify the proper KPIs for each objective and measure and track them. • Building brand awareness and positioning.• Assist in the formulation of strategies to build a lasting digital connection with consumers• Assist and help in pricing and expenses optimizations with finance and CEO • Hiring and managing the Social media moderators, sales, and telesales and follow up on them and monitor their reports and evaluate their performance • Following up with the CS representatives Heads to make sure that the leads cycle process is performing well • Working with the CS on retention and customer loyalty programs

Digital lotus is the mother company of Warshtk and Smart grage. warshtak is a mobile app and smart garage is a web system for car services systems • working on the all identity for the mother company• Long and short term plan for growth and maximizing the profit• increasing the database of the app with install app campaigns and registration event• Building a business model for Warshtak App and Smart Garaje System to recruit an investor to fund the Company • work on SEO with SEO technical specialist for the App and websites of the Company• hiring a freelance team and Lead them ( Designer - motion graphic - content writer - SEOspecialist - app and web developer ) in addition to the sales team

● Setting the marketing plan & strategy every 6 months.● branding strategies in both online and offline pivots.● Hiring marketing team. ● Cooperating with developers and their team to maximize the business objective ● Build marketing programs to support specific marketing objectives across different segments and channels like Facebook, LinkedIn, Instagram, Google ads, YouTube Ads, SMS campaigns, and offline events ● Executing marketing activities & Campaigns in coordination with marketing team members ● launching App installs campaigns and events campaigns to follow and achieve the Marketing objective with maintaining a positive ROI ● receiving daily and weekly reports from marketing team members ● monthly & quarterly reporting for marketing performance for the Government partner ● providing the business developers team with proposals & material they need ● Converting business objectives into marketing objectives and setting the monthly KPIs for business and a separate KPI for each campaign in addition to the general ROAS

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door and enhance our reputation with related business to business.Advertising: • Deploy successful marketing campaigns and own their implementation from ideation to execution and tracking • Manage and cooperate with the in-house design, content creator, and lunch paid campaigns on different platforms (Facebook-Instagram-Pinterest –LinkedIn) with different objectives such engagement, reach, traffic, hiring, video views, and also lead generation campaigns • Creating social media accounts from scratches such as LinkedIn and Instagram Pinterest and developing and managing the current account such Facebook. • Working on Branding Martials (Gdariat Brand Identity). ( full identity online and offline Logo redesigning, letterheads, portfolios, and other offline materials - all online materials too from PP to campaigns creative ads ) • Increase engagement and awareness in two different ways first one online by using media buying techniques to increase traffic & achieve organic reach. Second offline by attending Mega events like LeMarchee• Working on Digital Presidents by (Create and develop Gdariat website ( e-commerce WordPress )• Working on Google Ads – using SEO & SEM – Online Newspaper & Digital Marketing channels (Facebook-Instagram- YouTube - LinkedIn). • Driving website traffic and acquiring leads/customers• Working closely with sales teams• email marketing with MailChimp “ designing, content creating, launching and tracking )

I work in the Digital Marketing field since 2016 I managed more than 50 accounts as a freelancer besides my full-time job

• Building social media strategy and tactics • Content creation and management: responsible for the team of content creation• Graphic designs for both online posts on the website and social media and offline activities too • Moderation, customer support, account management, and marketing • Manage content of websites with the company’s website; landing pages and blog• Work closely with other departments heads to ensure alignment across company goals • Developing, implementing, and managing marketing campaigns Building, presenting, and managing marketing plans• Managing all Social Media Advertising Campaigns. • Sourcing advertising opportunities and placing adverts in the press, TV talk shows, or on the radio. • Managing the production of marketing materials, including leaflets, posters, and newsletters.• Organizing, leading, and attending events such as exhibitions (child Expo - Kids Expo)• Organizing the Mega annual contest more than 600 guests with +200 contestants • Consolidate the Media relations and responsible for media presence on talk shows.

7 years experience(branding, decoration indoor & outdoor, web designing, social media designing) expert in the graphic tools (illustrator, Photoshop and inDesign) and primary background in motion graphic ( premier and aftereffect ) and basics in 3D programs ( cinema 4D )

Build an Online Marketing Plan for our company & Put new strategies, innovative ideas, and technologies to grow the channels (Facebook –Instagram–Twitter). - designing a full portfolio with creative ideas.- Maintain, Monitoring and Build company website Content and Design. - Work on the SEO of the website and Online channels. - Develop & manage digital marketing campaigns (Media Buying) & Reporting online campaign performance, engagements and KPI. - Edit and post videos, podcasts, and audio content to online sites.

Well at Nexthome the well-known constructions developer my task was to optimize the cost per lead (CPL) and increase the quality of the leads to support the sales team to close more deals and achieve their target, so I was responsible for: • Lunching and editing all Ads campaigns on different platforms • Lunching Lead generating campaigns on Facebook and Instagram • Revision of the content, graphics, and the message in the ads • Identifying the Persona and implement this visualization on the selection process during the campaigns and determining the suitable message for them to maximize our opportunities in leads acquisitions • I succeeded to optimize the CPC from 15$: 8$ and the quality of the leads from 3% to 10%

Key accounts include: (Al Mansour development, Al Hadi Real estate, Gree, BDIC, Horas Spa, ).Responsibilities: - Developing comprehensive digital media plans, including devising social media strategies, planning media campaigns, social media content, and creative concepts. - lunching the campaigns and make sure that the clients' targets are achieved, and the ads are fully optimized. - Providing clients with updated digital solutions to optimize their online exposure and increase their sales & Reporting online campaign performance, engagements, and KPI.

• Bringing the brief and concept to life based on the client’s needs and vision.• Preparing mockups and presenting to clients before deciding on a final design/concept.• Working and collaborating with art directors, copywriters, and photographers.• Working with external departments to extend concept and visuals to other internal and external marketing-related material.

one of the designers' teams that was responsible for all the online and offline designs for the company clients• Working on printed materials and social media materials for clients • Making sure artwork is correct and supplied in the right format/sizes/color codes before being sent to press and production facilities.• Work on multiple briefs at the same time.• Work with multiple clients at the same time.