• Digital and Content Strategies (Snapchat, Treet Corp, GariConnect, PowerFoods)• Developed original concepts, templates, and visual assets, using insights from creative experiments and marketing research to identify opportunities to improve user experience and enhance advertising performance.• Pitched and secured PowerFoods & GariConnect: Digital IMC – UX & UI Design (Figma/Shopify), Email Marketing (Klaviyo, Mailchimp), Digital media strategy (Ad Spent), Content strategy, Influencer Partnerships and SEO strategy• Launched GariConnect as Pakistan’s first peer-to-peer car-sharing model with 1500+ downloads on AppStore & Google Play Store within a week.

Branding Strategy (Brands: Nestle Everyday, CCL Pharmaceuticals, Wateen Telecom, Sabroso, GoFoods&Petroleum, Packages Group)• Participated across all phases of idea generation, content development, and creative strategy to deliver a range of tailored solutions that addressed client needs and objectives in innovative ways within budget. • Pitched & secured Nestle Corporate Project: Highlighting innovative approaches to brand communication and audience engagement. • Pitch & secured Borjan & Nutrigen with a multi-channel marketing campaign, driving brand awareness and sales through targeted digital and conventional marketing tactics.

• Social Media Management/ Community Management (Brands: Carrefour Pakistan & UAE, Levis/Dockers Pakistan, Shakarganj, Toyota)• Directed customized content creation and calendars across social media platforms on Facebook, Instagram, YouTube, and LinkedIn that helped to meet and exceed marketing KPIs• Launched Myli – Carrefour’s sub-brand for cosmetic products in 10 branches across Pakistan, with an influencer marketing program. • Initiated and took Carrefour’s social learning to 92% from 28% on Sprinklr with relevant and interactive community health strategies.

• Developed and Set Up Social Media Presence: Established and optimized social media profiles across various platforms with relevant content creation.• Content Creation: Created and scheduled engaging posts, including graphics, videos, and written content, tailored to the target audience and aligned with marketing goals.

• Client Acquisition and Retention: Successfully secured clients through strategic marketing efforts, many of whom became repeat customers, purchasing packages multiple times due to high satisfaction with the services provided.

• Performance Marketing: Gained foundational knowledge in strategies for optimizing digital ad campaigns and tracking key metrics to drive conversions. • Business Development: Learned the basics, including market research, lead generation, and developing strategic partnerships to support growth initiatives.• Content and Creative: Developed skills in content creation and creative design campaigns to enhance brand visibility and engagement, closely worked with brands such as KFC & Baskin Robbins.

• CRM Management on ZOHO: Conducted comprehensive CRM tasks using ZOHO, effectively managing customer interactions and maintaining detailed records to enhance customer satisfaction.• Campus Ambassador Project: Initiated and organized the Campus Ambassador Project, driving engagement and increasing brand presence among students across various campuses.• Collaborative Projects: Actively participated in projects with NAVTTC (National Vocational and Technical Training Commission) and Lahore Garrison University, contributing to successful collaborations and program implementations.