Marketing Communication And Media Strategy Analyst
Built a predictive model that helped optimize the amount to invest per media channel. Result in an 18% reduction in marketing budget by shifting OOH budget to digital channels by forecasting conversion rate in these channels.Analyzed marketing activations’ KPIs and metrics, customer journey, and forecasted campaigns’ performance based on data modeling.Developed and implemented world-class marketing campaigns (‘Green Galaxy’, ‘Olympic Torch Relay 2018’ and ‘Note8 S-pen’) with more than 18 million views on social media, 500k website visitors, and 120 k campaign members:1. Green-galaxy: a two-month CSR campaign for planting trees, which led to more than 3 million views on social media, 270k website visitors, and 120 k campaign members.2. OTR (Olympic torch Relay): a six-month campaign for selecting 10 Samsung consumers for torch relay of the 2018 winter Olympic games. This campaign was viewed more than 15million times on social media and led to 300k website registration.3. S-pen campaign: a one-month campaign for launching Galaxy Note 8 and introducing its S-pen to digital artists. A drawing competition with Note 8 was held among 2000 digital artists, and the top three became artwork of OOH.Develop, implement, and evaluate communications and media strategies.Develop and organize training workshops for mobile consumers:Created double-digit growth in the number of social media members by holding workshops for end-users to introduce Samsung’s mobile features for enhancing real-life experiences. Workshops with topics in photography, trip, kids, etc. were held weekly basis.managing the marketing budget for products and media channels based on the analysis of sales.Lead to set KPIs for gauging the impact of media activities and managing their progress
