With 15 years of dynamic experience in communications, advertising, and public and media relations across Kuwait, Qatar, and Egypt, I bring a proven track record of elevating brands through strategic, cross-market campaigns across diverse sectors, including Banking, Telecom, Aviation, Automotive, F&B, Retail, Real Estate, and ICT.Career Journey:2008: Began my career at Tarek Nour/DDB Cairo, working with leading brands such as National Bank of Egypt, Opel, and Chevrolet Vehicles - Mansour Auto. Notably, I contributed to the successful launch of Al Kahera Wal Nas, now a top-tier TV channel in Egypt.2016: Joined Memac Ogilvy Kuwait as a Public Relations and Media lead, where I directed communications for esteemed clients including Burgan Bank, Nissan, Infiniti, Turkish Airlines, Jazeera Airways, Burger King, Johnson & Johnson, Red Bull, Huawei, and major real estate firms such as United Real Estate Co. and Al Hamra Real Estate Co.2019: Transitioned to DotSpace in Kuwait and Qatar to oversee the entire communications portfolio for Commercial Bank of Qatar. Under my leadership, the bank garnered international recognition, including the 2021 “Best in Social Media Marketing and Services in the World” by Global Finance and “Best Social Media Engagement in the Middle East” by the Asian Banker, among others.2022: Took on a new challenge at Wunderman Thompson Kuwait, leading the communications and advertising team for Zain Telecommunications. My role extended across campaign management, production coordination, and on-ground oversight, delivering the highly successful MAX campaign, Zain’s largest in years, with meticulous attention to detail.2023: Appointed Group Account Director at Horizon FCB, focusing on operational excellence and strategic alignment with client goals. Key achievements include developing Burgan Bank’s 2024 Marketing Strategy and successfully launching the Elite and Private banking segments with brand-defining slogans.Academic and Professional Credentials:I hold a Bachelor’s in Mass Communications and a Master’s in Euro-Mediterranean Studies from Cairo University, along with certifications in Marketing Strategies from the University of Illinois at Urbana-Champaign and Business and Marketing Strategies from the University of London.