Mai A. Email and Phone Number
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With 15 years of dynamic experience in communications, advertising, and public and media relations across Kuwait, Qatar, and Egypt, I bring a proven track record of elevating brands through strategic, cross-market campaigns across diverse sectors, including Banking, Telecom, Aviation, Automotive, F&B, Retail, Real Estate, and ICT.Career Journey:2008: Began my career at Tarek Nour/DDB Cairo, working with leading brands such as National Bank of Egypt, Opel, and Chevrolet Vehicles - Mansour Auto. Notably, I contributed to the successful launch of Al Kahera Wal Nas, now a top-tier TV channel in Egypt.2016: Joined Memac Ogilvy Kuwait as a Public Relations and Media lead, where I directed communications for esteemed clients including Burgan Bank, Nissan, Infiniti, Turkish Airlines, Jazeera Airways, Burger King, Johnson & Johnson, Red Bull, Huawei, and major real estate firms such as United Real Estate Co. and Al Hamra Real Estate Co.2019: Transitioned to DotSpace in Kuwait and Qatar to oversee the entire communications portfolio for Commercial Bank of Qatar. Under my leadership, the bank garnered international recognition, including the 2021 “Best in Social Media Marketing and Services in the World” by Global Finance and “Best Social Media Engagement in the Middle East” by the Asian Banker, among others.2022: Took on a new challenge at Wunderman Thompson Kuwait, leading the communications and advertising team for Zain Telecommunications. My role extended across campaign management, production coordination, and on-ground oversight, delivering the highly successful MAX campaign, Zain’s largest in years, with meticulous attention to detail.2023: Appointed Group Account Director at Horizon FCB, focusing on operational excellence and strategic alignment with client goals. Key achievements include developing Burgan Bank’s 2024 Marketing Strategy and successfully launching the Elite and Private banking segments with brand-defining slogans.Academic and Professional Credentials:I hold a Bachelor’s in Mass Communications and a Master’s in Euro-Mediterranean Studies from Cairo University, along with certifications in Marketing Strategies from the University of Illinois at Urbana-Champaign and Business and Marketing Strategies from the University of London.
Dotspace
View- Website:
- dotspace.me
- Employees:
- 18
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Group Account DirectorDotspace Jul 2024 - PresentKuwaitHandling the operational and delivery aspects of the accounts to achieve the clients' strategic brand objectives and working closely with them to establish long-term strategies and business goals.Accounts:Virgin Mobile, Friendi Mobile, Warba Bank, Masraf Al Rayan
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Group Account DirectorHorizon Fcb Mena Mar 2023 - Jul 2024KuwaitHandling the operational and delivery aspects of the accounts to achieve the clients' strategic brand objectives and working closely with them to establish long-term strategies and business goals.Accounts:Burgan Bank, Kuwait Paints Company, AutoMak, Fantasy World, AlAhleia Insurance Co, Al Yasra Food - Ocean's Pride, Americana Foods - Hardees, and CarrierSignificant Projects for Burgan Bank:- The 2024 Marketing Strategy, - Revamping the Al Rateb salary account by participating in concept development and building the strategy, including the photoshoot- Launching the Elite and Private banking segments, which involved developing the slogan after thoroughly studying the essence of Private Banking and understanding the target audience's needs- Rebranding the Youth and Awai - kids' accounts, from creating the name through several iterations to the launch campaign, including the photoshoot.Significant Projects for KPC:- The 2024 Marketing Strategy- Cooperation with the Family Nursery Department and Children’s Home in painting and renovating six children’s homes. This initiative, as part of our Corporate Social Responsibility Strategy, aims to create a happier environment for the kids through the transformation of the wall colors and the renovations. - 45 years anniversary- Mirzaam Expo coverageSignificant Projects for Hardees:- The 2024 Social Media Marketing Strategy- Doritos Campaign -
Senior Account DirectorWunderman Thompson Aug 2022 - Mar 2023KuwaitI was handling Zain Kuwait, managed to coordinate with internal teams to deliver solutions and identify opportunities to grow business. Along with the daily jobs, I handled some of Zain’s mega campaigns such as the FIFA World Cup 2022 plan, the Opening of Zain First Mega Store, the new MAX internet plans, and launching the first partnership with Disney+ in the region. MAX was one of the biggest campaigns that Zain had in years, in which it required exceeding my role in terms of planning, handling, coordinating with the production house, being on ground during MAX TVC shooting in Turkey, attended the VO recording, photo shoot, editing, all has been handled with meticulous attention to every detail. Also, I coordinated with the media agency and managed to deliver all the campaign assets ahead of time and quality was assured prior to the launch. -
Account DirectorDotspace Dec 2019 - Aug 2022KuwaitDeveloping strategies, coordinating with internal teams to deliver solutions that meet Commercial Bank’s needs, and identifying opportunities to grow business and strengthening Commercial Bank’s position across all the social media platforms, through planning, developing, and implementing Commercial Bank’s overall social media strategy in order to support and improve online presence and the overall digital marketing efforts. We received many awards this year, one of which are the “Best in Social Media Marketing and Services” in Qatar 2020 award from Global Finance, the “Best Social Media Engagement in the MIDDLE EAST 2021’’ from the Asian Banker, “Best in Social Media Marketing & Services” in QATAR 2021 from Global Finance, “Best in Social Media Marketing & Services” for consumer in the WORLD 2021 from Global Finance and the “Social Responsibility Award” at the Arab Media Forum’s 8th Kuwait Creativity Award, for our awareness campaign “For You Qatar”
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Media Relations ManagerOgilvy May 2018 - Dec 2019Kuwait•Built a strong relation with the media and can support coverage in top-tier, top-tier two newspapers, magazines and newswires. •Generating daily monitoring reports, reviewing press releases, and preparing and finalizing coverage reports and status reports, arranging for interviews, inviting the media, hosting events, and so on. •Currently, I am handling a number of clients listed below. •Also, the plan is to implement a strong relationship between the clients and the media in the long-run. •Being part of Jazeera Airways rebranding, traveled with Turkish Airlines regionally for workshops, launched Al Hamra Real Estate CSR Campaign “Spread the Joy”, attended WPP courses as Circus Street for Digital Learning and won an award for Burgan King Sun-Flammed Whopper from Dubai Lynx.Clients:Burgan BankNissan, Infiniti & Renault Al Babtain,Turkish AirlinesJazeera AirwaysBurger KingJohnson and JohnsonRed BullHuaweiASARUnited Real EstateAl Hamra Real EstateAl Muhalllab Mall -
Public Relations Account ManagerOgilvy May 2017 - May 2018KuwaitHaving a good relation with the media, even if the client is not advertising, I can afford coverage in top-tier newspapers. Generating daily monitoring reports, reviewing press releases, and preparing and finalizing coverage reports and status reports.Currently, I am handling a number of clients that include Burgan Bank, Nissan & Renault Al Babtain, Turkish Airlines, Jazeera Airways, ASAR and Al Muhalllab Mall. Also, the plan is to implement a strong relationship between the clients and the media in the long-run.
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CopywriterOgilvy Feb 2017 - May 2017Kuwait
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Digital Content ManagerTarek Nour Communications Jun 2010 - Oct 2016• Board Articles Updated news, TNC news, Welcome New Comers and introduce them, client news, DDB News worldwide, news about global ads esp. creative ones Objectives: spread positivity, keep people updated with the inside -TNC, and the outside news - global) • Al Kahera Wal Nas News and programming updates.Objectives: Keep people updated with the channels news; try to fill their curiosity 2 weeks before Ramadan, Ramadan, and two weeks after Ramadan.• Tarek Nour Website. Write and add (News, articles, videos, publication) Translate publications about Tarek Nour, Al Kahera Wal Nas and publish over the internet.Objectives: To reach the world so that other companies know our accomplishments.• FaceBook, Twitter and YouTube. Objectives: Social marketing; Going social to reach our audience and to reach the world so that other companies know our accomplishments• SEO (Search Engine Optimization) for Bianchi, Shalaby Katameya DownTown websites.Objectives: So that the website will be easily reached through Yahoo, Google or any other search engine. Meet the client needs -
Digital Manager, Digital Revenue Optimizer, Senior Social Media Manager, Youtube Cms, SeoTarek Nour Communications Jun 2010 - Oct 2016• To discuss with clients and other sources the products to be advertised and obtain relevant information from clients.• To brief other specialists in the agency, such as creative team on client requirements in order to develop the details of a campaign. • To present draft campaign suggestions to clients along with a summary of the expenditure involved, and negotiate and arrange for modifications if required. • To Support Tribal DDB/ Tarek Nour Communications in the areas of web content writing and managementPrincipal Accountabilities • Manage day-to-day client contact and account management process from start to finish• Learn, understand and be able to restate client's business and project objectives and competitive landscape• Proactively anticipate client needs and provide solutions• Develop, track and update project timelines and deliverables to ensure deadlines are met• Provide all necessary project information to the creative team, brainstorm for ideas and continue to follow-up• Do digital (online, mobile etc..) media plans for clients in accord with the campaign needs• Communicate and follow up with various providers to ensure campaign occurs on time• Monitor the status of work in progress as well as client budgets for assigned projects • Write, update, manage and control all account paperwork including meeting notes• Track and analyze results, draw conclusions and make strategic recommendations• Assist in the strategy, development and execution of plans and programs• Proofread all documents/materials prior to client review to ensure quality throughout project• Prepare and deliver status reports to management• Pitch / Present the work to clients• Write, build and monitor intranet and internet content for Tarek Nour Holdings through strong corporate knowledge• Manage all online content for Tarek Nour Communications• Write and edit news articles for the company’s bulletin board
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Social Media Director And Youtube Cms ManagerAl Kahera Wel Nas, Tntv Jun 2010 - Oct 2016Egypt
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Head Of Get Z Looks ClubTeenstuff Magazine Jun 2006 - Dec 2010• Reporter for the 32nd and 33rd CIFF (Cairo International Film Festival). • Editor, Reporter, and Writer. Head of Get Z Looks section, the section of Lifestyle, Fashion, Health, Relationships
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Media PlannerAl Kahera Wal Nas Channel - Tntv Jul 2009 - Oct 2009Reorder and plan the media programming playlist in Al Kahera Wel Nas Channel
Mai A. Education Details
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Euro Mediterranean Studies, Economics And Political Sciences -
Mass Communication
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Translation -
American Kenana CollegeAmerican High School Diploma
Frequently Asked Questions about Mai A.
What company does Mai A. work for?
Mai A. works for Dotspace
What is Mai A.'s role at the current company?
Mai A.'s current role is Account Management | Marketing Strategies | Corporate & Creative Communications | Group Account Director at DotSpace Group Kuwait & Qatar.
What is Mai A.'s email address?
Mai A.'s email address is ma****@****pace.me
What schools did Mai A. attend?
Mai A. attended Cairo University, Cairo University, The American University In Cairo, American Kenana College.
Who are Mai A.'s colleagues?
Mai A.'s colleagues are Maram Al, Vu Ngoc Hong Van, Mustafa Gharib, Diana Farhat, Fahad Al Ashi, Aima Nadeem, Abanoub Nasr.
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