Mailei Tydingco Email & Phone Number

San Francisco, Ca, Us

Santa Clara, California, United States

• Owns strategy, content creation, and publishing for all social channels, with emphasis on short-form video for TikTok and Instagram Reels• Provides team with deep understanding of social trends that are relevant to the brand and develops creative ways to jump in and engage audiences • Manages social media community strategy with focus on tracking brand sentiment, gleaning audience insights and connecting with users and brands to foster engagement• Collaborates with internal teams to build impactful social activations for company’s key tentpole campaigns • Responsible for conceptualizing and creating innovative content programs that enhance realtor.com's social brand, grow the audience, and exceed established performance benchmarks

Santa Clara, California, United States

• Managed content strategy, creation, and scheduling of owned channels (Tiktok, Instagram, Twitter, and Facebook) • Led and managed the community management strategy focused on social listening, measuring brand sentiment, and surfacing engagement opportunities with brand accounts and trending topics• Lead efforts on Pinterest management and strategy, including sourcing and pinning new content and optimizing boards with strategic hashtags and SEO keywords• Contributed to YouTube channel management, including video/library management and comment moderation

Redwood City, Ca

- Provided reputation management social media, digital and creative marketing support to 5 restaurant brands and 10 individual stores. - Strengthened brand presence by standardizing guidelines for brand identity, voice, image, and positioning amongst all company assets and consumer engagements.- Monitored all social accounts and community management platforms to drive audience engagement, customer retention and improve online reputation. -Responded to all consumer inquiries and reviews within desired time targets and served as a point of contact for all escalations.-Designed customer feedback processes with the aim to improve retention rates and maintain positive client experiences.-Utilized social listening insights to enhance and inform overall branding and marketing strategy. - Aided the development and execution of marketing strategy for organic and paid campaigns, with a particular focus on Facebook-Instagram and Google. - Assisted campaign execution via content calendar planning, copywriting, graphic design, email marketing, landing page creation, website management, and print production. - Worked cross-functionally with Company Directors and Operations Teams to devise and implement properly integrated chainwide marketing initiatives. - Created and refined workflows to build out highly functional marketing operations in regards to ad hoc reporting and analysis, campaign implementation and project management. - Experience operating with GSuite, MS Office Suite, Facebook Ads Manager, AdWords, Google Analytics, Squarespace, MailChimp, Canva, and key social media channels.

County Dublin, Ireland

- Administered research of similar markets, competitors, and online communities to build a potent brand message and strategy for a special interest radio station with a variety of niche topics and audiences.- Independently planned and developed copy and graphics for Twitter and Facebook accounts.- Collaborated daily with over 50 radio programs, Radio Production Manager, and CEO to coordinate social media content. -Developed the essential understanding of maintaining a high sense of integrity and cultural sensitivity in representing a non-profit organization and adapting as an international intern.- Utilized software tools like Hootsuite and TweetDeck to manage social networks, schedule a content calendar, and measure performance in evaluating consumer analytic metric reports.-Monitored all social platform activity and community management to drive engagements and grow online presence. -Met a goal of 2 weekly Twitter campaigns, 3 monthly cross-platform campaigns, and bi-weekly collaborative media partnership campaigns in the duration of 3 months.

San Diego, Ca

-Excelled in multitasking floor management, food handling, expediting, take out orders, and cashier duties, while providing attentive customer service to seated tables. -Experienced in operating a high volume and fast paced dual service restaurant.

San Diego, Ca

-Created memorable first impressions by providing a genuine sense of welcome into the restaurant and curating a fine-dining ambiance. -Maintained Forbes standards and Starwood/Marriott Corporation luxury brand service. -Experienced in properly operating restaurant POS systems, organizing high volume occupancy in the restaurant, and utilizing professional phone etiquette.

San Diego, Ca

-Staffed catered events on-campus, particularly higher-profiled events that included 500+ attendees, concerts, and events for the University's officials, donors, deans, and President. -Executed the staging, setups, breakdowns, and food service for events.-Operated catering vehicles (golf carts, medium-sized trucks) to deliver and transport items to and from event sites.

San Jose, Ca

-Evaluated content strategies of other prominent influencers to stay abreast of newer industry trends.-Executed monthly reports of social media production to measure alignment with brand objectives and campaign goals.-Pitched innovative ways to repurpose older blog content into campaign concepts for Pinterest, Facebook, and Instagram.