Mainak Basu Email & Phone Number

Kolkata, West Bengal, India

working as Head- Trade Marketing for Joy Cosmetics.This is a Pan India profile looking on entire trade Marketing strategies in the personal care category

Ranchi, Jharkhand, India

Sales manager for Jharkhand in decorative paints business for brand Dulux

Bhubaneswar, Orissa, India

Current. Responsibilty-Channel salesManaging Sales programmes for retailers, external & internal stakeholdersTrade Marketing

Kolkata, West Bengal, India

Activation (Sellout Related Activation)Ensure Demand Generation & Sell Out , Incremental Sell In generation activities in order to achieve AOP.Ensure high quality In Store Excellence in execution through Detailed planning, monitoring & trackingExecute BTL initiatives in coordination with Brand TeamWork with BM's, & SE's in identifying right locations for carrying out Demand Generation Activities.Campaign Execution (Demos, Fixtures, Theme based Merchandizing etc)Plan & Execute customer specific activities with key retailers (TT & MT), Such as Festival Promotions, events, Fixture Deployment etc.Identify / Propose Vendors for BTL activations.Merchandising ManagementPlan an appropriate PJP for Merchandisers and monitor implementation & adherence.Train & work with merchandisers to ensure high quality merchandising in outlets.Ensure effective and efficient implementation and utilization of POSMCo ordinate, allocate, monitor and maintain data on effective installation and utilization of visibility tools and other POP material, brochures, leaflets etc.Customer Relationship ManagementFevikwik Loyalty programme for Wholesalers & RetailersPlanned and executed scratch card schemes, lucky dip offer,QPDSProduct LaunchPlan and execute New Launches across the region by driving visibility in terms of MerchandisingPlan and execute Launch activations and promotionsTrack and Analyse Market penetration of New ProductDistributor OnboardingEnsuring all back end support in terms of Market Mapping, Market storming activity, BTL supportDriving Brand Visibility in New Distributor territory by ensuring In shop Branding, Signage and Inshop Activation

Kolkata Area, India

 Oversaw the marketing operations across West Bengal. Supervised a team of 10 internals - 4 ADC (Area Development Coordinator), 2 ADRs (Area Development Representatives), 3 Marketing Executives (Executives), and team of externals consisting of 120 Merchandisers. Stellar in supporting:• Sales turnover of Rs. 200 Crores with a marketing budget of Rs. 7 Crores.• Volume growth of 27% over 2010 & 15% over 2011 thereby gained 5.5 market share points on CSD (Carbonated Soft Drinks) & 2.4 points in MBD (Mango Base Drinks).  Holds the distinction of being recognised as:• One of the Top 4 MDMs in the country in FOBO Unit in achieving the highest Visi score as per company norms in 2010 and was recognised as a Member of the Dream Team in 2010.• First MDM in the history of Pepsi across West Bengal to enter into Hall of Fame in Plannogram Score in the country in Feb’12 (Enhanced from 27% in Jan to 76% in Jul).  Dexterously handled the advertising & marketing budget worth Rs. 7 Crores for market development activities. Successfully enhanced the Distribution Score (ND) by 3 points & CSS (Cold Stock Share) by 3.5 points.  Executed branding, marketing activity programmes with more than 100 Puja committees through stall set-up’s, overhead gates, 3 D hoardings, etc.

Kolkata Area, India

 Essayed a significant role in launching of popular brands like Fair & Handsome, Navratna Oil in Nepal and Bangladesh. Played a key role in Effectively planning, executing and monitoring the ATL & BTL activities in Nepal & Bangladesh. • Planning & executing brand activation, consumer activation, trade activation programmes in alliance with reputed event management agencies. Worked in unison with advertising agencies with global affiliations of EURO RSG & MADISON Group.

Ahmedabad Area, India

 Stellar in innovating & designing the marketing strategy and promotional material of the assigned brands like visual aids, medical leaflets and latest scientific updates. Scrutinized & controlled the execution of brand plan with respect to maximizing brand growth & profitability. Played a key role in implementing strategies though efficient training of the field force. Single-handedly managed marketing promotions both BTL as well as ATL like Visual Aid, LBLs, Pamphlets, Banners, Catalogues, etc.

Kolkata Area, India

 Successfully drove sales across Kolkata with 5 distributors in super speciality segment. Holds the distinction of being credited with the “Best Sales Officer Award” in East region in 2001.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor'S Degree, Marketing

School Final, General