Anna Makarova

Anna Makarova Email and Phone Number

Project Coordination | Global Mobility | Digital & Product Marketing | Marketing Strategy | Personal & Employer Branding | SMM | MarHR @ Siemens
munich, bavaria, germany
Anna Makarova's Location
Milan, Lombardy, Italy, Italy
About Anna Makarova

I am a results-driven professional with extensive experience in HR (Global Mobility) and a strong passion for marketing. With 14+ years of experience, I specialize in helping businesses navigate international workforce mobility. In addition to my primary role, I am actively developing expertise in marketing, focusing on creating and implementing strategies to drive business growth, enhance brand visibility and analyze emerging trends.I bring a diverse skill set spanning marketing, HR and project coordination, with expertise in audience research, competitor analysis and conducting customer development interviews to create effective marketing strategies. Additionally, I am proficient in personal branding and product development.With strategic thinking, problem-solving abilities and strong communication skills, I deliver measurable results while addressing diverse business needs with adaptability and creativity.I am seeking opportunities in digital marketing and employer branding where I can apply my expertise in creating tailored strategies, developing impactful campaigns and leveraging data-driven insights to achieve business objectives.

Anna Makarova's Current Company Details
Siemens

Siemens

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Project Coordination | Global Mobility | Digital & Product Marketing | Marketing Strategy | Personal & Employer Branding | SMM | MarHR
munich, bavaria, germany
Website:
siemens.com
Employees:
282486
Anna Makarova Work Experience Details
  • Freelance
    Digital Marketing Specialist
    Freelance Apr 2023 - Present
    Milan, Lombardy, Italy
    ▪ Conduct audience research to identify customer needs and preferences▪ Perform competitor analysis to uncover market trends and opportunities▪ Lead customer development interviews (CustDev) to refine product and marketing strategies▪ Develop marketing strategies in social media aligned with business objectives▪ Build and enhance personal branding strategies to strengthen online presence and visibility▪ Create product concepts based on market insights and customer feedback
  • Siemens
    Global Mobility Advisor For International Projects
    Siemens May 2022 - Present
    Milan, Lombardy, Italy
    ▪ Consult and support for all involved in the process of international project consulting, considering company regulations (e.g., Assignment Circulars, HR processes, Project Management at Siemens) as well as national and international legal framework conditions (e.g., Immigration, social security, and tax law). ▪ Actively participating in a project focused on the carve-out process of a company, contributing to the documentation and development of processes aligned with organizational goals to ensure a smooth transition and seamless integration▪ Adapt and optimize company websites to align with internal communication strategies, focusing on content creation and copywriting tailored to organizational goals and audience needs▪ Actively involved in creating a digital marketing strategy for Global Mobility Department, focusing on attracting new external clients through targeted campaigns and tailored social media content ▪ Engage with stakeholders to present ideas, gather feedback, and ensure the digital marketing strategy addresses key priorities and delivers profit to the organization
  • Siemens
    Global Mobility Advisor
    Siemens Feb 2018 - May 2022
    Milano, Lombardy, Italy
  • Siemens
    Expert Global Mobility Specialist
    Siemens Oct 2016 - Feb 2018
    Prague, Czechia
  • Siemens
    Senior Global Mobility Specialist
    Siemens Jul 2014 - Sep 2016
    Prague, Czechia
  • Siemens
    Hr Specialist/ Hr Mobility Coordinator
    Siemens Dec 2012 - Jun 2014
    Moscow
  • Danone
    Hr Specialist/ Expatriate Coordinator
    Danone Oct 2010 - Nov 2012
    Moscow
  • Embassy Of The Republic Of Malta
    Visa Officer
    Embassy Of The Republic Of Malta May 2008 - Jul 2010
    Moscow

Anna Makarova Education Details

Frequently Asked Questions about Anna Makarova

What company does Anna Makarova work for?

Anna Makarova works for Siemens

What is Anna Makarova's role at the current company?

Anna Makarova's current role is Project Coordination | Global Mobility | Digital & Product Marketing | Marketing Strategy | Personal & Employer Branding | SMM | MarHR.

What schools did Anna Makarova attend?

Anna Makarova attended Accademia Del Lusso, Russian International Academy Of Tourism.

Who are Anna Makarova's colleagues?

Anna Makarova's colleagues are Michael Theiler, Mehdi Mehdilou, Ashwini Mn, Li Li, Franz Palm, Jude Saizonou, Warren Paterson.

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