Aleksi Mäkelä Email & Phone Number

Helsinki, Fi

⦁ Working as Solution Analyst for OP Financial Group CRM development team.⦁ Carrying out change management in, for example, way of working and training related matters.⦁ Development and documentation of, for example, data models, use cases and functional specifications.⦁ Defining and planning business requirements for system development.⦁ Utilizing for example Microsoft Dynamics 365, Confluence and JIRA

• Managing Salesforce Sales Cloud CRM and Pardot marketing automation systems as a business owner; Leading the project of automating lead management in B2B business.• Responsible for development and execution of B2B marketing analytics consolidation and reporting (Tableau, Power BI, Looker Studio); Managing the transition to Google Analytics 4 and the change of reporting platform in B2B segments. • Agile development (SAFe) of, for example, lead management, customer satisfaction surveys and reporting; Automating the anonymization/removal of customer satisfaction survey responses in accordance with regulations.• Responsible for GDPR compliance in Property Development business segment.

• Managed Salesforce Sales Cloud CRM and Pardot marketing automation systems as a business owner.• Responsible for development and execution of B2B marketing analytics consolidation.• Agile development (SAFe) of, for example, lead management, customer satisfaction surveys and reporting.• Responsible for GDPR compliance in Property Development business segment.

• Collected and analyzed marketing data.• Developed the utilization of marketing analytics.• Maintained customer information and lead management processes in CRM.

• Participated in the development of B2B marketing data analytics and the monitoring of potential customers' online behaviour, for example, through marketing automation.• Maintained customer campaigns in customer relationship management system with the aim of supporting lead management.• Designed, developed, and created websites.• Managed and executed event invitation processes as an administrator.

• Master's thesis as an assignment to study how to nurture potential customers into high quality leads in B2B market.• Maintained customer relationship management system’s and marketing automation’s data.• Updated websites and sales portals.

Dealt with many different marketing and communication related assignments at the Trigoni project. For example:• Brand, marketing and communication strategy development. • Competitor and market analysis. • Various project introductions.

Turku Area, Finland

I worked at daily customer service as well as mobile bank and Pivo app guidance. I also ran the info desk operations, where I was faced with constantly changing customer service situations.

Turku Area, Finland

I worked in daily banking services in front office in Turun Seudun OP. My main tasks included customer counseling and working as a bank teller in Finnish, English and Swedish. I established new customerships and gathered know your customer (KYC) informations. I worked with accounts, netbanks, cards, scheduling and savings.

Pori Area, Finland

My tasks included daily banking services in front offices and trough appointments in Finnish, English and Swedish. I established new customerships and worked with savings, accounts and loans. I also gathered know your customer (KYC) information and worked closely with the new web banking applications.

Master Of Science In Economics And Business Administration, Marketing

Minor in Information Systems Science.

Bachelor Of Science In Economics And Business Administration, Marketing

Minor in management and organisation. Bachelor thesis: Effects of the responsible investment to the brand of the bank.

High School