Makenna Imholte Email & Phone Number

Portland, Or, Us

Redwood City, Ca, Us

» Engage with corporate partners to interact with prospects and customers virtually and in-person via activities, including webinars, high touch 1:1 personalized engagements, and conferences» Collaborate with multiple GTM teams to establish territory marketing plans and tailor strategies on a regional and an account-based scale» Leverage a multitude of tools in tech stack to predict, track, and report client engagement» Manage budget requests to weigh options with the highest ROI and corporate impact» Train other team members on tools and serve as SME to problem solve issues

Tampa, Florida, Us

» Develop end-to-end campaigns for sales team that highlight key initiatives and solutions to best engage customers, including email marketing, digital advertising, webinar hosting, social selling, SEO optimization» Measure and evaluate campaign performance to make adjustments and improve future campaigns» Coordinate with product and sales teams to establish priorities for campaigns and create strategic execution plan» Establish tailored campaigns for different account types to generate leads and fill the sales funnel» Accelerate product go-to-market plans by refining project management and implementing agile practicesSenior Public Relations Specialist» Research, write, edit and disseminate content for internal and external communication channels, including news releases, blog posts, executive communications, crisis preparation and response» Serve as go-to communications person for numerous special assignments, such as corporate intranet relaunch, COVID-19 task force, brand celebration» Oversee work and timelines for external public relations agency in North America and Europe» Lead annual company research project involving multiple agencies, research report, news release, webinar that drives marketing focus for the year» Manage scheduling and content for social media platforms» Establish and maintain cooperative relationships with subject matter experts to validate accuracy of communications

Tampa, Fl, Us

» Crafted promotional material for sales’ team and public awareness including seven new flyers for the company’s largest trade show exhibit» Designed graphic designs for trade show backdrops in the forms of 40’x20’ layouts and popup signage» Managed company website and social media content» Maintained specification sheets to remain current with industry standards

Bachelor Of Arts - Ba, Strategic Communications-Public Relations

Master Of Science (Ms), Marketing