Melanie Kriese Email & Phone Number

San Jose, CA, US

San Francisco, California, US

Product and content strategy for FinTech, EdTech, Creator Platforms, and more.

Jersey City, NJ, US

San Jose, CA, US

Providing strategic direction, editorial oversight, mentoring and career development for a team of content strategists and writers. Oversee all product source content initiatives across multiple platforms and formats. Understand how regional and local regulatory requirements can impact product design and delivery. Create and advocate for the adoption of.

San Jose, CA, US

As manager of the Content Design teams supporting PayPal’s Enterprise Solutions and Commerce Solutions teams, I align the overall content strategy to business goals for web and mobile experiences; mentor and develop content designers; and manage editorial quality.

San Jose, CA, US

Managed and mentored the PayPal Checkout content team. Oversaw the global E2E experience for web, mWeb, and native product flows; ensured high standard of clarity and usability to remove friction and increase revenue, including experience changes that were directly responsible for a multi-million dollar revenue impact.

San Jose, CA, US

Worked as part of a cross-functional team to design, test, and build personal financial management products, applying Lean UX and mobile-first principles. Wrote global source content and managed global requirements for Compliance and Risk projects across all product areas.

• Helped clients translate corporate vision into strategy; created content designed to increase visibility and brand awareness across multiple channels. Key clients included:
• Mixx.com (now UberMedia), Product strategy and user experience consulting. Responsible for all non-user-generated content, including corporate blog, and user-friendly TOS and Privacy Policy.
• Feedly.com: Worked with the engineering team to streamline on-boarding, grow the community, and increase engagement.
• Zooka Creative: Content and strategy consulting for a microsite launch for the agency’s top client. Outlined content updates to showcase new features, enhance user experience, and improve SEO.

• Developed content strategies, new feature specifications, and usability design for a teen-targeted online resource and social engagement platform.
• Assisted in creating new product features, design, and UI guidance.
• Wrote and edited teen-friendly, short-form content for key verticals: Career, Education, Finance, and Health.
• Developed the campaign’s Social Media strategy. Used Facebook and Twitter to engage and inform users. Created Facebook ads that eclipsed Facebook and company teen acquisition projections by over 100%.
• Produced a full package of sales and marketing collateral. Responsible for communication material that targeted partners, investors, and prospective investors.

• Managed a dual-track marketing communications team (writers and designers) focused on acquisition and loyalty.
• Grew customer acquisition 45% by developing novel, targeted direct mail strategies and campaigns.
• Created initiatives to increase the rate of paying customers from 7% to over 40%.
• Used both traditional and online, multi-channel advertising and marketing strategies, and developed materials to increase online marketplace small business revenue.

Certificate, Business Strategy

Bachelor Of Arts (B.A.), English Literature