Maksim Minkov Email & Phone Number

Reading, United Kingdom

As a Head of Marketing at Meglio my responsibility is to create a performance driven marketing strategy to drive business growth. Meglio is a leader in health, fitness, and physiotherapy products, with a focus on e-commerce, Amazon, digital and traditional sales. • Defining the overall marketing direction to ensure strategy is aligned with business goals.• Creating a sales strategy, managing growth and sales across B2C (Amazon and ecommerce) and B2C (NHS, MOD, Private Clinics and distributors).• Managing, planning and overseeing all marketing campaigns across e-commerce, amazon, PR, Social Media, Affiliate, PPC campaigns and traditional media.• Moving forward strategic initiatives to develop acquisition and retention channels, with a proven track record of increasing conversions of key customer segments and driving revenue from data-driven insight.• Developing seasonal content roadmap for digital channels, aligning with the trading calendar and product drops dates.• Coordinating and leading cross-functional teams (product sourcing, supply chain, sales, finance) to ensure successful and on time execution of marketing initiatives. • Managing and working closely with external digital agencies to manage PPC, Paid Social, Amazon advertising and SEO.• Business & Data Analysis – Creating data models, analysis, and evaluation to find insights and identify areas to grow.• Responsible for the day-to-day management of the marketing team of sales & marketing managers, ensuring business and personal goals are met.• Managing marketing budgets, through accurate tracking and forecasting of the marketing spent, with a focus on strategically deploying funds targeting business growth. • Growing digital channels by implementing new technologies to maximise traffic and conversions – Yotpo, Gorgias, Shopify, Helium10

Reading, United Kingdom

As a Brand and Marketing Manager at Meglio I was responsible for the development of marketing strategies and execution of campaigns to drive brand awareness, leads and sales to the business. • Created engaging marketing campaigns including e-mail, social media, print and direct mail to increase product sales and revenue of 45% YOY.• Collaborated and supported the sales team by providing best-in-class marketing content – brochures, email campaigns and telemarketing scripts.• Managed the brand across all channels, ensuring it is in line with customers expectations.• Carried out quantitative and qualitative market research to identify trends and created strategic campaigns to increase performance.• Planned and managed photo/video shoots to build content material for the marketing campaigns.• Supported product development team by creating artwork, content and product launch strategies for the business. • Planning, coordinating, and managing international exhibitions across UK, EU, North America and Asia. • Developed commercial strategic partnerships with industry leading organisations to increase brand awareness and exposure.• Lead and managed junior marketing managers and intern.

As part of the marketing team I was responsible for managing, implementing and growing the social media and digital channels. Drove quality traffic and sales through key digital channels, with a focus on email marketing, content posting strategy, social media and campaign performance management. • Produced, implemented, and managed all social media campaigns across YouTube, Facebook, Twitter and LinkedIn. • Successfully built the Meglio YouTube Channel to over 1 million views with engaging content and zero advertising spent. • Developed and deployed weekly email marketing campaigns to generate awareness, leads and new acquisition.• Global CRM/database management - identified and segmented target audiences to drive an increased online traffic.• A/B Testing on various email and social campaigns to improve performance on KPI’s.• Successfully launched a new e-commerce Shopify web site for the business by working with external web-developers.• Designed marketing, product and supporting materials including flyers, packaging and brochures.

Valenciennes, Hauts-De-France, France

As part of the communication team, I was responsible for creating and updating the agency visual brand identity and implementing the new image across various channels.• Designed the visual identity of the agency and implemented it across web-site, templates, print, internal and external documents. • Worked closely with departments across the agency to find optimal formats for the documents to match their specific needs.• Produced an internal online instructional video guide and a ‘Digital brand identity guide’ on how to use the new visual style and templates.• Carried out multiple training sessions for staff on how to use the new identity and how to be used across the organisation. • Designed and wrote monthly email newsletters to communicate with stakeholders and update them on the latest activities of the agency.• Organised video recording and post production of high-profile meetings held at the organisation.

London, United Kingdom

During my internship in DDB Remedy as a Creative Intern, I was responsible for creating concepts, presentations, and pitches for healthcare companies.• Worked on advertising briefs and drafting concepts for pharmaceutical healthcare products. • Created questionnaires for customer focus groups and analysed the results.• Developed agency presentations and high-quality advertising mock ups. • Pitched ideas to account managers, creative director and clients. • Created a logo for a London-based charity – Friend of Hammersmith Hospital.

Master'S Degree, Msc Marketing And International Management

Bachelor Of Arts (Ba) Advertising And Brand Communication, Advertising And Branding