Mallory Bailey Email and Phone Number
Dynamic and results-driven music industry veteran with over 20 years of experience specializing in artist and brand management. Proven track record of driving substantial revenue growth for artists and brands year over year through strategic planning, innovative marketing initiatives, and effective artist and brand development. Adept at building and nurturing strong relationships with artists, major and independent record labels, brands, partners, and industry stakeholders to maximize revenue-generating opportunities while enhancing visibility. Skilled in identifying emerging trends and leveraging market insights to capitalize on new business opportunities. Proficient in communication, organization, scheduling, budgeting, negotiating, and calendar management. Recording Academy Member - Los Angeles Chapter.Now that we've covered the basics, let’s get personal. My passion for the music industry began at an early age, and I've never looked back. Over the past two decades, I’ve worked as an artist, a manager, and a talent. I've led various projects ranging from EP and Album launches, to developing a mental health fund, to negotiating $10MIL in contracts, to re-branding a major media platform (all while achieving #1 ratings). With more than half of my life spent in all sorts of facets of music, I continue to maintain a curious and proactive approach to my work. I'm always eager for new opportunities and excel in collaborative settings, learning from others while combining my expertise. In whatever capacity of the industry you may be in, if anything here resonates with you, I’d love to chat with you.
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Business OwnerIt'S Okay Mgt Jan 2021 - PresentLos Angeles County, California, United States-Artist Manager: Caroline Kingsbury, i.V KiNG, Kissflame-DIY Music Coach-Music Industry Services -Liaise with artists, record labels, creative teams, marketing, legal, agents, management, and brands to complete projects and meet revenue goals-Client gross revenues increased 233% YoY through 1:1 coaching, development, and industry education -Client social followings increased 241% YoY by providing organizational systems, creative direction, recent trends and best practices for social media-Educated clients on best practices for procuring revenue-generating opportunities-Founded IT’S OKAY FRIENDS: The Queer Music + Creative Network to foster relationships and collaboration between musicians and creatives in the Los Angeles area and worldwide -
Event CoordinatorComplex Ntwrk Sep 2023 - PresentLos Angeles, California, United States-Event Coordination for Universal Music Group pop-up events: Olivia Rodrigo, Sabrina Carpenter, Zedd-Liaise with in-house teams, brand partners, and vendors to ensure events run smoothly and meet goals-Responsible for maintaining an enjoyable environment for customers, partners and team members-Supported customer relations and order fulfillment for pop-up events: Rolling Loud, Madonna, Post Malone x Dallas Cowboys, 50th Anniversary of Hip-Hop x Amazon and Audible, Trippie Redd's Toy Shop Speakeasy -
Social Media ManagerMediarow Llc Apr 2024 - Aug 2024Los Angeles, California, United States-Responsible for managing Grammy award-winning client postings across various social media platforms including Instagram, Facebook, and TikTok. -Closely monitored all social accounts, actively engaging with audiences, and staying updated on the latest developments in clients' social media calendars. -Conducted market and audience research to assist client(s) in expanding their reach and targeting specific demographics. -Created visually appealing content and graphics for social platforms. -Generate analytic reports to track performance and inform future strategies. -
Lead Buyers Agent - Gateway Real EstateGateway Real Estate Jan 2021 - May 2023Nixa, Mo-Negotiated $10M in client contracts (50 homes) while managing contract transaction details, deadlines, and confidential information-Founded the first mental health fund for realtors in the nation by assessing essential needs in the industry and gained $40k in funding by leading, planning, and executing fundraising events-Founded the first community fridge project in Southwest Missouri to alleviate food insecurity within underserved neighborhoods
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Program DirectorMid-West Family (Springfield, Mo) Aug 2017 - Jan 2021Springfield, Mo-Aided to over 1.5 Billion single, album sales and streams, and Platinum and Multi-Platinum RIAA Certifications-Aided to numerous #1 songs on Mediabase charts in partnership with Sony, UMG, and WMG-Achieved #1 rating in core demographic by recruiting and coaching talent in content creation (on-air and social media)-Grew listenership by 433% by utilizing audience research and developing new co-marketing strategies with record labels, promoters, and internal departments -
Music DirectorMid-West Family (Springfield, Mo) Mar 2013 - Aug 2017Springfield, Mo-Developed and maintained strong relationships with major and independent record labels, venues, and promoters to collaborate with on unique marketing and promotional campaigns.-Compiled and produced audio and video elements efficiently and successfully for various on-air and online content projects daily.-Brainstormed and implemented creative content and event concepts and themes to engage audiences.-Managed website and social media updates and content libraries.-Wrote and designed all email marketing for monthly newsletters to subscriber database, getting Program Director approval. -
On-Air PersonalityMid-West Family (Springfield, Mo) Feb 2010 - Mar 2013Springfield, Missouri Area-Managed talent booking, promotional campaigns, show logistics, and venue relationships for monthly Q102 Homegrown live music showcases, increasing awareness of station brand and local musicians.-Hosted on-air show, Weeknights Mon-Fri, creating original content on-air and on social media. -Hosted specialty shows showcasing unsigned, up-and-coming talent.-Edited audio of commercials, shows, and phone calls for seamless on-air playback. -Assisted with station website maintenance and updates-Responsible for social media posting and engagement-Assisted with event planning and hosting-Attended music meetings hosted by major and independent record labels and radio station programming staff -
Promotions AssistantMid-West Family (Springfield, Mo) May 2007 - Feb 2009Springfield, MoAssisted on-air talent with live broadcasts, web development, and live appearances and events. -
Promotions Assistant/On-Air PersonalityPearson Broadcasting Inc May 2004 - May 2006Lebanon, MoAssisted on-air personalities with live on-location broadcasts. Served as studio board operator as needed. Co-hosted the morning show as needed.
Mallory Bailey Education Details
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Arts, Entertainment, And Media Management
Frequently Asked Questions about Mallory Bailey
What company does Mallory Bailey work for?
Mallory Bailey works for It's Okay Mgt
What is Mallory Bailey's role at the current company?
Mallory Bailey's current role is Artist Manager | DIY Music Coach | Music Industry Services.
What schools did Mallory Bailey attend?
Mallory Bailey attended Missouri State University.
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Mallory Bailey
New York, Ny1tapestry.com -
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Mallory Bailey
Athlete, People Leader, Conservationist, Retired Zookeeper, And Sports InfluencerSt Paul, Mn1barry.edu
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