Malaika Nicholas Email & Phone Number

San Francisco, Ca, Us

London, London, Gb

SuperAwesome (formerly a part of Epic Games) is on a mission to build a safer internet for the next generation. Our solutions are used by hundreds of brands, developers, and creators.Product Marketing is central to SuperAwesome’s culture, business, and mission – shaping a compelling story to our customers through sales collateral, influencing marketing materials, and product roadmaps.My current responsibilities include:-Leading global go-to-market strategies for our new and existing internal ad tech tools, external advertising, and gaming products, and strategic partnerships.-Crafting clear and impactful messaging and positioning, effectively communicating SuperAwesome’s value proposition to brands, publishers, creators, and developers.-Developing 35+ sales enablement materials and marketing collateral including pitch decks, keynote presentations, external case studies, and enablement training.-Partnering closely with our global Sales, Insights, Product, Market Strategy, and Comms Design teams to understand our strategic customers' needs and the broader competitive landscape. -Collaborating with our in-house Insights team on market research to understand youth and gaming trends, customer needs, and user behavior.-Maintaining consistent and sharp product positioning throughout internal and external communications.-Leading stakeholder communication through regular updates and documenting progress.-Maintaining the Marketing Hub, our internal sales enablement microsite containing our repository of sales enablement assets, marketing materials, insights reports, case studies, and more.

San Francisco, Ca, Us

At Twitter, I was a Product Marketing Manager II, Audience on the Global Consumer Product Marketing team.My responsibilities included:-Led global go-to-market product launches for consumer-facing features, including Twitter Spaces, Mixed Media, TweetDeck Preview, and other experimental features.-Managed cross-functional collaboration for each product launch with Internal Comms, Consumer Comms, Product, Counsel, Engineering, and Brand Strategy.-Produced sales enablement materials for VIT individuals, advertisers, and brand partners that directly contributed to a 25% growth in consumer product adoption amongst partners.-Implemented streamlined processes to capture valuable inbound partner feedback, informing Product and Engineering teams.-Managed elements of internal communications, providing recurring product updates to internal stakeholders.

New York, New York, Us

As the Audience Development Manager for Makeup.com by L'Oreal, Skincare.com by L'Oreal, and Beauty Magazine by L'Oreal Paris USA, I was responsible for drilling into analytics daily to understand (and act on) audience interest, writing the newsletter and growing newsletter subscriptions, tracking editor output and visit return, suggesting content tailored for specific platforms, and pursuing content opportunities based on data. My daily responsibilities included:- Supervising monthly, quarterly and annual reporting, highlighting the team’s meaningful original wins and delivery of client’s goals.- Led our re-posting strategy, resurfacing relevant content from archives to be updated by staff-Managed partnerships and cross-promotional campaigns with other L'Oreal-owned makeup, skincare, and hair brands.- Oversaw Makeup.com and Skincare.com's SEO strategy and reporting with provided tools.- Collaborated with our Social Media Manager on developing an traffic and engagement- focused social strategy.- Managed our paid media budget and collaborated with Group Nine Media's Paid Social team to launch social ads.-Oversaw daily newsletter email builds in Salesforce Marketing Cloud, using SQL to develop email campaigns for specific audiences within our email database. -Provided monthly, quarterly and annual reporting on SEO, website traffic, and CRM KPIs.-Operationalized cross-platform marketing efforts against key tentpoles and audience acquisition efforts such as sweepstakes.

New York, Ny, Us

-Lead community engagement and social strategy for OREO cookies, RITZ crackers, and 360i’s social channels.-Co-founded the 360i Culture Taskforce newsletter, a daily newsletter that digests what’s happening daily in culture and how brands can leverage trending topics, memes, and platform updates on social media.-Oversaw the full social content process, including maintaining content calendars, social media copywriting, crafting creative brief proposals for social media activation, and creating social content in Canva and Photoshop.-Discovered consumer insights and conversations that helped fuel the content creation process.-Analyzed monthly social metrics and compiled monthly performance reports that determined our best-performing content and identified areas for optimization and growth.

New York, Us

-Conducted thorough SEO, social media, and website audits to find untapped growth and optimization opportunities.-Launched paid ad campaigns on Facebook, Twitter, and LinkedIn to direct traffic to a client's website, attract potential leads, and efficiently distribute PR content.-Built a data-driven social media and content marketing strategy to promote Makovsky's thought leadership and to improve brand awareness.-Assumed the role of Scrum Master during client-facing design thinking workshops.

New York, Us

As the Content Marketing Strategist at Ladder.io, my goal was attract and build trust with new and potential clients using informational, actionable growth marketing content. I was responsible for establishing and representing the voice and image of the Ladder brand, developing a clear strategy for inspiring and engaging the audience, and devising and implementing improvements to best practices, tools, and processes as well as make data-driven decisions based on credible metrics and well-reasoned analysis.My job responsibilities included:-Optimized blog content for higher search engine result rankings.-Used strategic growth marketing tactics to attract and drive website traffic to the Ladder's website and blog.-Sent weekly email newsletters to more than 7,000 email subscribers and grew our email database. -Produced top and middle-of-funnel content to generate high-quality leads.-Managed our PR agency to create PR mentions and submit contributor articles to Tier 1 publications, including AdWeek, Inc., Business Insider, Entrepreneur, and more. -Partnered with other marketing agencies, blogs, and conferences to organize content swaps, email news blasts, interviews, webinars, virtual summits, and more. -Launched paid ads on Facebook and Google AdWords to direct traffic to our website, attract potential leads, efficiently distribute content, and grow our email newsletter list.

New York, New York, Us

Working with the Organic Marketing team on content marketing, social media management and marketing, and community and public relations. Although I wear several different hats in my role, here's a few job highlights:-Writing blog posts and press releases about product launches, online security, and password management for consumers and businesses. -Working with freelance writers to create blog posts, white papers, e-books, and other content.-Using Canva and Photoshop to create GIFs, videos, social media graphics, and other visual content.-Building relationships with current and potential users on various platforms, including (but not limited to) Facebook, Twitter, Google+, Spiceworks, Quora, and Reddit.-Work closely with the User Support team to provide fast and accurate assistance to users - Work closely with Product Marketers and the Engineering team to craft and communicate to consumers how to use our B2C and B2B products effectively.Want to see my work? Visit blog.dashlane.com!

New York, New York, Us

Dashlane is a NYC/Paris based startup with over 3.6 million customers who use our desktop and mobile apps which enable instant logins, checkouts, and registrations on any site to manage their passwords, automatically log in, generate strong passwords, pay on any website with any card without typing, and more. We do this all while maintaining the world’s best security and privacy architecture. Our solution has won critical acclaim by top publications including the Wall Street Journal, the New York Times, and USA Today. The company was founded in 2009 by Bernard Liautaud and co-founders Alexis Fogel, Guillaume Maron and Jean Guillou. Dashlane has offices in New York City and Paris, France, and is funded by Rho Ventures, FirstMark Capital and Bessemer Venture Partners with investments totaling $30 Million. Sounds pretty awesome, right? Our happy and growing user-base would agree. Dashlane has filled its ranks from top to bottom with some of the smartest, friendliest, most amazing team of go-getters in the industry. Contact me to learn more about us! We're actively hiring marketers, engineers, developers, sales reps, executive-level positions! Current openings - https://www.dashlane.com/en/jobs

Boston, Ma, Us

-Selected from a highly-competitive applicant pool for an eight-week immersive program in startup-dexterity. Through expert instruction and hands-on curriculum, students participate in cultural education and coursework relevant to the fast-paced tech industry, and work on-site in local high-growth companies to solver their real problems. -Completed coursework in SEO, SEM, Customer segmentation, content and inbound strategy, Wordpress, MailChimp, Google Analytics, AdWords, A/B testing, SQL, social media and community management, HTML + CSS.

New York, Ny, Us

WhoSay hosts celebrity photos, videos, and other media, and creates a contextual, meaningful experience for fans.Job Responsibilities: -Produced content pertaining to movies, television, sports, celebrities, and trending pop culture topics-Optimized articles with on-page SEO opportunities using page titles, meta descriptions, and keywords-Covered and live tweeted special events, including live tweeting and interviewing celebrities at the 2014 Nickelodeon HALO Awards and the "Paul Blart: Mall Cop 2" World Premiere.

I was the Co-Managing Editor, Black Star TV Producer, and Founder of "The E.P"​ for Black Star Magazine.Job Responsibilities:-Led a group of writers, photographers, and videographers to develop news/story articles, videos, and social media content.-Oversaw Black Star's social media presence on Facebook, Twitter, Instagram, and Tumblr.-Utilized Google Analytics data to identify well-performing content and direct our content strategy.-Created "The E.P", a subdivision of Black Star, which aims to be Emory University #1 source of urban music and entertainment news.

Charge Magazine is a celebratory publication for African American teen girls. Their mission is to encourage confidence and cultural diversity through relevant topics for unique girls in an ever-changing world. Job Responsibilities: -Produced articles pertaining to health and wellness, relationships and beauty for young Black women.-Participated in editorial pitch meetings with Charge Magazine founders and chief editors.-Worked with other writers and editors via social media to advertise articles in upcoming online issues.

Los Angeles, California, Us

EricaVain.com is a multicultural celebrity and entertainment news blog, packed with all of the latest pop culture topics, social media trending topics, and everything a girl obsessed with entertainment needs to know.Job responsibilities:-Researched and generated content for EricaVain.com, in addition to VainLife.com and VainMen.com.-Conducted interviews for Vain LLC for publication in print and online.-Helped lead virtual newsroom meetings with other interns and helped brainstorm, organize and assign stories to other interns.

Sister 2 Sister is an entertainment and lifestyle magazine for urban women. With the relaunch of its website, s2smagazine.com, readers can check out the latest in style and entertainment news.Job Responsibilities: -Pitched and generated beauty, fashion, lifestyle, and entertainment for S2Smagazine.com.-Conducted and transcribed celebrity interviews for Sister 2 Sister Magazine.-Reviewed editorial submissions, press releases, and other public relations material for media coverage.

The Emory Wheel is the only student-run newspaper of Emory University. The Wheel publishes twice weekly (Tuesday and Friday) during the academic year, except during University holidays and scheduled publication intermissions.

English, African American Literature And Journalism

International Baccalaureate Diploma